Listrak Publishes Results of Dynamic Content Email Campaign Case Study

Leading email marketing service provider increases click-through rates by 41 percent by creating emails with Dynamic Content.

Lititz, PA (PRWEB) November 13, 2007 -- Listrak, a leading email marketing (http://www.listrak.com) solution provider based near Lancaster, PA, announced today that it has published the results of a dynamic content case study it did with DiscountBeautyCenter.com, an online supplier of beauty products (http://www.discountbeautycenter.com/), brand name cosmetics, and fragrances. The campaign was a preference-based dynamic content email campaign that included two distinct dynamic content containers that displayed variable data based on past purchase history. The dynamic content case study (http://www.listrak.com/university/dynamic-content-case-study/), which may downloaded from Listrak's email marketing resource center, discusses in detail the planning, development, and execution of the dynamic content email as well as the results of the campaign.

DiscountBeautyCenter.com sells over 30,000 products across 339 different brands and the sheer volume of customer data it had made it a prime candidate for Listrak's case study. The email used two dynamic content containers based on customer preference. The first was brand preference. Listrak selected DiscountBeautyCenter.com's top four selling brands - Aquage, OPI, Helen of Troy, and Kenra, to target customers that have purchased those brands in the past with relevant information. The second dynamic content container was based on product preference. DiscountBeautyCenter.com offers skin care, hair care, nail care, fragrances, cosmetics, and bath products, so Listrak was able to target customers with information based on past purchases. This meant that there were 24 possible versions of the message that customers could receive. Some versions, such as the default version, that showed the Aquage brand and the hair care category, reached a large number of subscribers, while other versions only reached a small, highly targeted group. These groups had the highest response rates.

Overall, the results of the campaign showed that DiscountBeautyCenter.com had a 15 percent increase in open rates, 27 percent increase in read rates (emails opened for five seconds or more), and a 41 percent increase in click-through rates. More results may be found in the dynamic content case study (http://www.listrak.com/university/dynamic-content-case-study/).

Ross Kramer, CEO of Listrak, says, "At first, DiscountBeautyCenter.com was not convinced that dynamic content would increase response, but we felt that relevant messages targeted to specific customers would sell more products and, therefore, increase the overall ROI of the email campaigns. This email campaign was their best performing email to date, and we are happy to report that the increases came without heavy discounting or even changing the general layout of the original template very much."

About DiscountBeautyCenter.com:

With over 25 years experience in the Beauty Business, we at DiscountBeautyCenter.com take pride in offering you the Nation's largest selection of brand name Cosmetics, Fragrances, and Professional Beauty Supplies at everyday savings of up to 70% and more. We are proud to offer for sale over 30,000 different items. If for some reason you cannot find what you are looking for, let us know and we will try to get it for you. Visit www.DiscountBeautyCenter.com to learn more.

About Listrak:

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

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