Geomatic Teams Up With KXEN For Denmark Business Intelligence Push

Adds decision support capability to marketing data and consultancy.

Paris, France (PRWEB) November 15, 2007 -- Denmark's leading supplier of demographic and geomarketing data and consultancy has added advanced business analytics to its portfolio with the announcement of a strategic partnership with KXEN.

The move further strengthens Copenhagen-based Geomatic as a one-stop-shop for B2B and B2C businesses wanting to more effectively target and manage the relationships and interactions with their customers and prospects. In addition to the existing all-important source data, Geomatic can now offer its clients the fast and easy-to-use data mining technology they need to fully exploit that data.

"Companies work with Geomatic because they know they're getting the very best market and customer information available. Now we're also giving them a powerful decision support capability they can use to generate tangible returns from that information," says Martin Glarvig, ceo, Geomatic.

With the Danish market for business intelligence and analytics growing rapidly, Geomatic needed a robust, proven and standardised analytics capability to offer its customers in the financial services, telecommunications, automotive, political, humanitarian and other sectors.

"KXEN's ease of use, pricing and performance make the product an ideal addition to our portfolio of offerings," adds Glarvig.

"We see huge potential in the union of the KXEN platform with the Geomatic way of thinking. The two companies are a perfect fit and the alliance will create considerable value for our customers. Denmark is an important and developing market for KXEN's particular approach to business analytics and in Geomatic we have found the ideal distribution partner to give us a foothold," said Roger Haddad, ceo, KXEN.

About KXEN

KXEN, the data mining automation company(tm), drives next generation customer lifecycle analytics for enterprises looking to compete on analytics. Unlike traditional data mining providers, KXEN offers unmatched automation to integrate robust and accurate decision support into core business processes. KXEN technology delivers large improvements in customer acquisition, cross-sell, and retention applications at more than 500 sites around the world. Founded in 1998, KXEN has headquarters in San Francisco, California and Paris, France. For more information, please visit KXEN (http://www.kxen.com)

About Geomatic

Geomatic is Denmark's leading specialist in geomarketing, business intelligence and allied consultancy services. Through its innovative, sometimes unorthodox approach it adds value to public sector and commercial organisations by putting societal data to use. For more information, please visit Geomatic (http://www.geomatic.dk)

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