Donny Deutsch Interviews Smart Ass Gals Lingerie for The Big Idea

The segment, entitled “Our Idea Will Make Millions”, aired Monday night on CNBC.

New York, NY (PRWEB) November 13, 2007 -- Alix Cameron and Cindy Ball founders and designers behind the up and coming lingerie brand, Smart Ass, appeared Monday, November 12th as guests of Donny Deutsch on his blockbuster hit, The Big Idea. Their segment, entitled “Our Idea Will Make Millions”, aired on CNBC.

The segment features Cameron and Ball telling Donny the story of how they founded their sassy brand and created lingerie that is comfortable, sexy, and fun. Donny was intrigued to learn about the “World’s First Inspirational Gusset” and agreed that Smart Ass Signature Thongs make perfect stocking stuffers and holiday gifts. At the end, the Gals were able to ask Donny for his advice on how to get Smart Ass on more bottoms. To find out what happens tune in or visit The Big Idea with Donny Deutsch (http://www.cnbc.com/id/15838512/) or visit www.SmartAssGals.com.

Two years ago, the Smart Ass Signature Thong transformed the thong flash into a fashion statement – literally. With sassy sayings printed on the smallest piece of real estate, the back T-bar, Smart Ass brought a sense of fun back to underwear. And each “bottom” includes the World’s First Inspirational Gusset™ a fun and sassy pattern with sayings like: “you’re hot”, “sex pot” and “va va voom”, guaranteed to make you smile every time you drop your drawers.

Now with more Collections and more styles, Smart Ass continues to bring a smile to women’s lingerie drawer’s one fantastic ass at a time. Smart Ass Lingerie is sold in over 200 chic boutiques throughout North America and online at www.SmartAssGals.com.

For more information, contact thegals @ SmartAssGals.com or 1-866-599-GALS (4257).

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