Cerado™ Launches Sales Effectiveness Study

Cerado, a provider of sales force information services, is seeking valuable insight from sales, marketing and other customer-facing professionals for an upcoming report regarding the state of sales effectiveness. Cerado plans to publish the results of this research in the first half of 2003.

(PRWEB) February 9, 2003

Focus on win/loss analysis, customer case studies, and current “pain points” in the sales process

Half Moon Bay, Calif. – February 10, 2003 – Cerado, a provider of sales force information services, is seeking valuable insight from sales, marketing and other customer-facing professionals for an upcoming report regarding the state of sales effectiveness. Cerado plans to publish the results of this research in the first half of 2003.

The purpose of the brief online survey is to better assess the true “state of the market” in the area of sales force effectiveness, and the findings will be published in a white paper that will allow organizations to compare their own internal sales effectiveness processes and practices with those of the industry at large.

In return for participation, Cerado will provide interested participants with a copy of the final Win/Loss Analysis and Sales Best Practices white paper prior to its release.

Confidentiality: Individual responses to this survey will not be shared, no participating company will be identified by name, and all reporting will be done in aggregate.

Interested participants may participate in the survey by visiting http://www.cerado.com/currentsurvey.asp

About Cerado, Inc.

The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com

Cerado™ is a trademark of Cerado, Inc. All other trademarks are the property of their respective owners.

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