FiveTwelve Group Announces the Next Step in Market Research Management Systems

FiveTwelve Group announces an innovative suite of research tools that changes the way that business research is managed and used for growth. The RADCL Research System is a complete, web-based software application for managing the process of business research and sharing the results, designed for organizations that conduct and commission research about markets and customers to make more effective decisions. The RADCL Research System connects business teams of any size in any location to important information about customers and markets of any size, anywhere in the world.

Milwaukee, WI (PRWEB) November 16, 2007 -- FiveTwelve Group, a Milwaukee-based business research consultancy, has launched a powerful suite of research tools for business. The RADCL Research System is a complete, web-based software application for managing the process of business research and sharing the results, designed for organizations that conduct and commission research about markets and customers to make more effective decisions.

The RADCL Research System represents a watershed in business-to-business strategy and marketing. For years, businesses have only been able to easily access and study internal information like sales history and employee performance, and have had to depend on a wide range of 3rd party researchers and consultants to advise them on external factors like market conditions and customer behaviors. As a result, critical customer and market information has remained disconnected from the business management process.

The RADCL Research System is designed for Marketing, Sales, Research and Development and Strategy executives in small, medium and large organizations. It can connect business teams of any size in any location to important information about customers and markets of any size, anywhere in the world.

The RADCL Research System changes the game by:

- Creating an easy-to-use, instantly accessible library of all commercial intelligence, so that the business can learn from both current customer and market feedback.

- Bringing all past and future research into one place, enabling simple searches and for ongoing performance measurement.

- Helping to translate what is learned in discussions and observations into simple ideas and action steps.

- Making external business intelligence available throughout the organization, marking research projects more efficient, and resulting actions easier.

- Tying the lessons of one research project to another, or many research projects into one, creating a cohesive and clearer market and customer picture.

The RADCL Research System includes:

Research Project Management --

The RADCL Research System helps businesses manage every facet of business research. Users can capture qualitative and quantitative information from surveys, observations, online polls, even conversations; perform meaningful analysis, parse the data in multiple ways and explore new hypotheses; inventory, mine and track historical trends and more, through a simple, quick and intuitive interface.

Research Communication --

Using the RADCL Research System, teams can set objectives, learn by sharing and debating hypothesis and findings, and then reach a logical, fact-based conclusion together. Everyone has access to the raw data and analytic tools so they can become intimately familiar with the research and even test their own hypotheses. As team members learn on their own, they can push findings to other members or groups, so learning becomes a shared experience.

Research Library --

The RADCL Research System solves the persistent problem of lost or forgotten conclusions caused by misplaced documents or when people and their experiences move on. It provides a single place to go to find the answers to questions asked in research, when ever, how ever, and where ever it was conducted. Data collected years ago can be compared to data that is just coming in. Data collected for one project can be mined to support another. Data in different languages can be brought together into one. By building a library of business research in the RADCL Research System, users can protect their investment and their competitive advantage.

The RADCL Research System is an open platform web application built from the ground up using enterprise-class architecture and data sets, in order to be able to handle thousands of concurrent users and millions of queries in a day. It has been proven reliable, secure, scalable and effective in over 3 years of real-world testing. The RADCL Research System is now available as an enterprise application or in a hosted, supported self-serve environment.

More information about the RADCL Research System is available by calling 414-831-8051, or at the website http://www.fivetwelvegroup.com/RADCLSystem/ (http://www.fivetwelvegroup.com/RADCLSystem/).

About FiveTwelve Group:

FiveTwelve Group is a business research and consulting firm that works to improve way that businesses listen to their customers and markets and how they act on what they learn. The firm serves the Global Fortune 500 and Private Equity firms with customer and market research to inform important decisions from its headquarters in Milwaukee, Wisconsin. Its clients include top performers like Precision Castparts Corporation, Alpha Capital, ITT, and Schneider.

More information about FiveTwelve Group can be found at http://www.fivetwelvegroup.com (http://www.fivetwelvegroup.com).

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