Mexican Video Game Industry Nears $1-Billion Mark

The Mexican video game industry is exploding, attracting major new marketing investment and luring global game publishers to establish local offices. A new report from Americas News Intelligence finds the industry could be worth $1 billion by the end of the decade.

(Bluehost) November 18, 2007 -- As tens of thousands of visitors descended upon the Western Hemisphere's largest video game event last month, the Electronic Game Show in Mexico City, the buzz was about more than the latest game titles. The Mexican video game industry is exploding, attracting major new marketing investment and luring global game publishers to establish local offices. In fact, according to a new report from Americas News Intelligence, the industry could be worth $1 billion by the end of the decade.

"The results of our research flies in the face of the image of Mexico as an insignificant consumer market plagued with piracy," says Phung Pham, lead analyst on the report. "There is a booming gamer population and despite problems with piracy, a substantial level of legitimate business. And video game publishers are finally starting to take note."

One particularly interesting phenomenon identified in report is the emergence of young, unmarried gamers, or YUGS, as the authors call them. It is common in Mexico, they note, for young adults to live with their parents until their first marriage -- translating into a high level of disposable income. In 1995, women married at the age of 20, and men at 23, on average. But just one decade later, women are now married at the age of 25 and men at 28 -- resulting in up to a decade of cash-flush YUGGIES of prime gaming age.

The full report includes consumer and demographic background, first- and third-party analysis, industry trends, forecasts, and detailed data on hardware and software unit sales, revenue, and market share. It is available at http://latinintel.com/mw_market.php.

About Americas News Intel Publishing LLC (Americas News Intelligence)

Americas News Intelligence, based in Miami, Florida, conducts market research in Mexico and the rest of Latin America. In addition, it produces the Mexico Watch Monthly Report, the Mexico Watch Weekly Briefing, and the Mexico Watch Political Briefing, a well-known trio of news analysis and intelligence reports supporting executives, analysts, diplomats and others for the past 14 years. For a free one-month email trial to the Mexico Watch information service, send a message with 'TRIAL' in the subject line to trial@latinintel.com.

Source: Americas News Intel Publishing LLC

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