What High-Tech Sales Executives Expect from Marketing

Learn how sales and marketing can work together to identify target markets, differentiate their technology products and services and to generate significant growth for their companies. Caltech IRC's Technology Marketing Center presents a free online interview with Bill Collins, past president of Tech Coast Angels and managing director of Starboard Venture Partners on November 27 at 10 a.m. PDT.

Pasadena, CA (PRWEB) November 19, 2007 -- Corporate sales and marketing people can form a successful alliance, or they can be very contentious. Learn how to encourage a partnership between the two departments in a free online interview at 10 a.m. PST on November 27. Anyone with a computer and Internet connection can attend and submit questions.

Chris Halliwell is the director and cofounder of the Technology Marketing Center (TMC) (http://www.technologymarketingcenter.com), an online community operated in collaboration with Caltech's Industrial Relations Center (IRC). She will interview Bill Collins, past president of Tech Coast Angels, and now the managing director of Starboard Venture Partners. Collins will draw on 20 years of senior management experience to share tips on building successful bridges between sales and marketing in organizations from the start-up to the billion-dollar business.

"Bill Collins knows how to structure teamwork between sales and marketing that focuses on the right targets, establishes differentiation, and generates growth," said Halliwell. A key TMC objective is to discuss how companies can combine the efforts of both their sales and marketing departments in order to gain a larger share of the market.

The discussion with Collins is one in a series of executive interviews conducted on the last Tuesday of each month by TMC. The Technology Marketing Center is a rich content destination on the Web, providing audio files, discussion forums, and case studies to high-tech marketing professionals and their colleagues in sales, engineering, and management. These are available on the Web at http://www.technologymarketingcenter.com.

Caltech is one of the most highly regarded institutions of research and education in science and engineering in the world. Its Industrial Relations Center (http://irc.caltech.edu) provides educational programs to address the business needs of technology-based companies.

Halliwell is also the instructor for the IRC's course on strategic marketing of technology products, which has served more than 3,000 executive participants worldwide. Halliwell, an independent consultant, helps industrial companies design and install cross-functional processes for product and market strategy development.

Starboard Venture Partners (http://www.starboardventuresllc.com), based in Santa Monica, California, is a venture capital firm focused on information technology and communications technology companies in Southern California. Starboard will typically make the lead investment into companies that specialize in enterprise software, Internet, wireless, new media, and new materials.

To watch the interview, go to http://www.technologmarketingcenter.com/ to register.

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