KPI Direct Announces National Roll-out of The Protexid Solution Direct Response Advertising Campaign for Heartburn and Acid Indigestion

New formula offers a safe, all-natural alternative for the 60 million Americans who suffer from heartburn. Thanksgiving brings family and friends together. But for many, it also brings an unwanted visitor--acid indigestion. Campaign kicks off with national radio and print ads. The second phase of campaign will feature television ads and national retail roll-out.

Portland, ME (PRWEB) November 20, 2007 -- KPI Direct, a full-service direct response marketing agency (http://www.kpidirect.com), announces the launch of The Protexid® Solution, a clinically tested nutritional supplement and rich eating plan (http://www.protexid.com/how_it_works.htm#)that helps to naturally relieve heartburn and acid indigestion. The first phase of this multi-channel campaign features short-form radio, long-form radio and print advertisements. The second phase includes plans for a direct response television infomercial and national retail roll-out.

Thanksgiving brings family and friends together. But for many, it also brings an unwanted visitor -- acid indigestion. That is one reason why November was designated as National Heartburn Month (http://www.heartburnmonth.org). Protexid, powered by Tripiradol, contains a proprietary blend of seven natural ingredients, including melatonin, tryptophan and folic acid, which work in combination to relieve the discomfort of occasional heartburn and acid indigestion*.

According to Scott Badger, president of KPI Direct, "Many companies eager to jump into direct response start in television. While TV offers great exposure, it can be expensive in terms of production and the opportunity to collect market intelligence." Protexid's two-phased roll-out offers the best of both worlds. Badger explains, "In phase I, radio and print ads will test proof of concept and refine the creative strategy. In phase II, we'll incorporate customer feedback into a national television campaign to better reach the millions of Americans who suffer from heartburn."

The Protexid Solution basics:

The Protexid Solution is developed and marketed by Eades Nutritionals. Protexid is available to consumers without a prescription. It combines a clinically-tested supplement with a rich eating plan (including foods many people thought were forbidden) to provide heartburn relief. Unlike other products that attempt to restrict acid production, Protexid doesn't neutralize normal stomach acids that are necessary for digestive and immune system health. Instead, it helps contain stomach acid where it belongs and supports digestive health. www.protexid.com.

About Eades Nutritionals:

Eades Nutritionals is headquartered in Portland, ME and offers people a healthier way to live through research, education and nutritional supplements. Co-founders Dr. Michael R. Eades and Dr. Mary Dan Eades travel extensively for lecture, radio and TV appearances. Drs. Eades, are the authors of the NY Times best seller, Protein Power and many other popular books on diet, nutrition, exercise and health. www.eadesnutritionals.com.

About KPI Direct:

KPI Direct is a full-service marketing agency that develops and manages direct response marketing programs in the health and wellness industry. KPI Direct's lifecycle management system guides organizations through product conception, funding, media testing, roll-out and vendor and profitability management. Its turnkey KickStart™ and ProfitMax™ programs help advertisers quickly launch products and increase profitability. KPI Direct manages multi-channel campaigns that span radio, print, web and short- and long-form television (infomercials). It has helped many leading brands launch or optimize successful campaigns including Pentabosol, Lucidal and Protexid. www.kpidirect.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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