Polar Express 3D Will Be Part Of Holiday Line-Up At IMAX 3D Theatre In Myrtle Beach

Adults And Children Will Love The Totally Immersive Experience Of The First Full-Length Feature Ever Converted Into IMAX 3D

Myrtle Beach, SC (PRWEB) November 21, 2007 -- The Polar Express 3D will pull into the IMAX 3D Theatre at Broadway at the Beach in Myrtle Beach, S.C., December 1st.

Audiences will become totally immersed in the IMAX 3D presentation, grasping at falling snowflakes, ducking as the train screeches into their lap and feeling the howl of the steam whistle via state-of-the-art digital surround sound.

As the first full-length feature ever converted into IMAX 3D, the film opened in 2004 to great critical acclaim and has grossed more than $60 million in IMAX box office sales since that time, taking its place as the highest-grossing IMAX DMR® (digitally re-mastered) film to date.

"We're excited to be bringing a holiday classic like The Polar Express 3D to the Grand Strand," said Gina Trimarco, theatre director for IMAX 3D Theatre Myrtle Beach. "Our holiday line-up of Santa vs. The Snowman and The Polar Express 3D marks the beginning of a new and extraordinary holiday entertainment experience for the Myrtle Beach area. This year, locals and visitors will be able to enjoy another dimension to holiday shows at the beach. This broadens what our community has to offer the millions of holiday shoppers who want to include a show."

The Academy Award'-winning team of Tom Hanks and director Robert Zemeckis (Forrest Gump, Cast Away) reunited for this inspiring holiday adventure based on the classic Caldecott Medal-winning children's book by Chris Van Allsburg. When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe. More information about the movie is available at www.polarexpressmovie.com.

In addition to its holiday features, IMAX 3D Theatre Myrtle Beach will continue to offer it's full line-up of totally immersive movies. A full list of movies and more information about the theatre is available online at www.IMAX3DMyrtleBeach.com or by calling (843) 448-IMAX or 1-866-43D-IMAX.

Holiday Season Is The Time To Buy The IMAX 3D Annual Pass

The holidays are the perfect time to give the gift of 3D movies. IMAX 3D Theatre Myrtle Beach now offers an annual pass for $35, which includes:

- Unlimited admission to standard 45-minute IMAX 3D films, which normally carry an admission price of $12 each for adults, $10 for children 4 - 12, and children 3 and under free.

- A discounted rate for feature-length films shown at the IMAX 3D.

- A 10 percent discount on purchases at the IMAX 3D Experience Store.

- A 20 percent discount on every additional individual ticket purchased.

- Free "upsizing" on movie snacks from the IMAX concession.

- E-mail invitations to free test screenings and special events.

About Destination Cinema, Inc.

Destination Cinema, Inc. (DCI) is a pioneer in the giant-screen film and destination theater business. DCI invented the destination film and theater concept in 1984. The company is one of the most prolific and successful operators of five giant-screen destination theaters in North America. Destination Cinema owns and operates giant-screen destination theaters in locations of historical and geographical significance: Grand Canyon, Ariz.; Niagara Falls (Canada); Niagara Falls, N.Y.; Hearst Castle, Calif.; and Victoria, B.C. The company also produced the films exhibited in these theaters, as well as other titles distributed throughout the world. Some of these theaters feature the National Geographic brand through DCI's long-term licensing agreement with National Geographic. DCI is owned by Specialty Cinema LLC.

About IMAX® 3D

The IMAX 3D Experience®, the world's most immersive movie experience, has entertained and enlightened millions of people worldwide. With crystal clear, larger-than-life, 3D images complemented by exhilarating state-of-the-art surround sound, IMAX 3D makes audiences feel as though they literally are in the movie. One key factor behind the magic of IMAX 3D is the large field of view provided by the IMAX screen. With a viewing area much larger than conventional 3D theaters, images are able to leap off the screen and float around the auditorium.

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX's businesses include the world's best cinematic presentations together with IMAX®, IMAX® 3D and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX® DMR™ (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience®. The IMAX brand is recognized throughout the world for extraordinary and immersive family experiences. As of June 2002, there were more than 225 IMAX theatres operating in 30 countries. More than 700 million people have seen an IMAX presentation since the medium premiered in 1970. IMAX Corporation is a publicly traded company listed on both the Toronto and NASDAQ stock exchanges.

IMAX®, The IMAX Experience® and IMAX® DMR™ are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

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