George Aspland, Online Marketing Expert, Will Present "Optimizing PDFs for Search Engines" at Webmasterworld's Pubcon Search Marketing Conference in Las Vegas

George Aspland, founder and President of eVision, will present his soon-to-be-released article, "Optimizing PDFs for Search Engines," at Webmasterworld's Pubcon international search marketing conference in Las Vegas December 4 - 7, 2007.

Branford, CT (PRWEB) November 27, 2007 -- In his article on optimizing PDFs, which online marketing expert George Aspland will present at this year's Webmasterworld's conference in Las Vegas, the founder and President of eVision will show you how to get optimum results from PDFs (Adobe Portable Document Format). You can expect to leave Aspland's presentation with a much better understanding of how to improve PDF rankings & click-throughs, increase web site visits from a PDF and how to analyze their results. Your takeaway from this session will include:

- Tips to better rankings & click-throughs from search engine result listings for your PDF's.

- Including active links within PDF's to increase the number of readers who visit your web site or contact you. At the same active links give search engines paths to content on your web site.

- How to analyze the results of online PDF's using web site analytics (includes Click Tracks examples).

If you're interested in expanding your PDF possibilities, this is a Pubcon session you don't want to miss:

Session: "Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO"

Date: Wednesday December 5

Time: 1:30p - 2:45p

Location: Salon B

Note - Session times and locations may change so check the Pubcon schedule at www.pubcon.com.

You can also go to the eVision blog, www.evisionsem.com/blog, around December 1st and download a free copy of the "Optimizing PDFs for Search Engines" article.

About George Aspland

George founded eVision in 1998 and has been developing and optimizing web sites for large and small companies and organizations around the world since. He speaks regularly on the subject of Search Engine Optimization and has written a book on the subject, The Guide to Search Engine Marketing, a step-by-step guide to search engine marketing used by organizations who wish to optimize their own web sites.

Aspland also writes a periodic online marketing newsletter, which is sent to webmasters and marketing executives. Sign up for his newsletter (http://www.evisionsem.com/blog/) to automatically receive a free copy of the article, "Optimizing PDFs for Search Engines," being presented at Pubcon. You can also go to the eVision blog, http://www.evisionsem.com/blog/, around December 1st and download a free copy.

About eVision

eVision has been providing design and online marketing services to clients around the world since 1998. They drive targeted traffic to a web site through legitimate search engine optimization (SEO), pay-per-click (PPC) search engine marketing tactics and online promotion while working to ensure the web site turns those visitors into inquiries, qualified leads, and new business.

Aspland says, "Many online marketing companies just have one focus; they're either marketers or usability/conversion experts. At eVision we build traffic to our clients' web sites and then make sure that traffic converts into leads and sales. By focusing on these two strategies at the same time, we turn our clients' sites into "sales machines". We know how to drive traffic to a web site, and once visitors arrive, we know how to keep them there to follow your calls to action and convert them into leads and customers."

eVision was selected as the Silver Winner in the Professional Services category for the 2006 W³ awards by the International Academy of Visual Arts and the W³ - The World Wide Web Consortium.

Find out more about eVision by contacting George Aspland at 203.481.8005 or visit http://www.evisionsem.com

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