"Best Practice Videos" Launched by Interactive Media Strategies and Aperio Networks

Interactive Media Strategies and Aperio Networks have formed a strategic partnership to develop and promote an online video portal that provides executives advice and best practices on how to evaluate and implement advanced Web Communications technologies for business use. The new portal - called Best Practice Videos - features video clips of executives discussing lessons learned during the deployment of online video, webcasting and conferencing technologies in their own organization.

New York, NY; Arlington, TX (PRWEB) November 28, 2007 -- Interactive Media Strategies and Aperio Networks have formed a strategic partnership to develop and promote an online video portal that provides executives advice on how to best evaluate and implement advanced Web Communications technologies for business use.

The new portal - called Best Practice Videos - features video clips of executives discussing lessons learned during the deployment of online video and Web Conferencing technologies in their own organization.

"One of the best ways to learn about business video is to watch business video," said Steve Vonder Haar, research director of Interactive Media Strategies. "Our goal with Best Practice Videos is to provide a showcase where pioneers and thought leaders in the field of business Web Communications can share the wisdom of their front-line experience with others exploring the potential for implementing these technologies within their own organizations."

Best Practice Videos, designed to be an advertising-supported site available for free to online viewers, will be updated with new videos on a weekly basis. The video portal is part of the ConferencingNews.com site and can be accessed at Best Practice Videos (www.bestpracticevideos.com)

Interactive Media Strategies, a five-year-old market research firm based in Arlington, Texas that tracks the enterprise online communications sector, produces the video content featured on the Best Practice Videos site. Aperio Networks will syndicate and promote Best Practice Videos from its family of sites focusing on Web communications technologies, including ConferencingNews.com, EnterpriseVideo.com and EventSpan.com.

Said John Rourke, CEO of Aperio Networks, "The new Best Practice Videos initiative is a practical resource for offering useful, credible information that is relevant to a business audience aiming to leverage Web technologies to build competitive advantage."

In addition to webcasts of end-users of Web communications technologies, Best Practice Videos will feature video interviews of executives from leading technology firms and provide expert analysis of industry trends and benchmarking data compiled from end-user surveys conducted by Interactive Media Strategies. Link to video portal Best Practice Videos (http://www.bestpracticevideos.com)

In addition to video clips, the portal will offer site visitors free downloads of white papers and research reports offering information designed to help business users better understand how to use online multimedia more effectively in day-to-day business operations and develop strategies for justifying investments in the technologies.

For More Information Contact:

Steve Vonder Haar

Research Director

Interactive Media Strategies

(817) 860-5121

svonder @ InteractiveMediaStrategies.com

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