Improvement Direct Goes Green and Relaunches Corporate Site

Improvement Direct, No. 165 Internet Retailer Top 500 Guide, announced today the re-launch of www.improvementdirect.com as the online source for home improvement.

Chico, CA (PRWEB) December 3, 2007 -- Improvement Direct, No. 165 Internet Retailer Top 500 Guide, announced today the re-launch of www.improvementdirect.com as the online source for home improvement. The re-imagined site was developed as a convenient and affordable option to purchase home improvement products and decor for both "do it yourselfers" and professionals. Consumers are able to shop by room, product type, and manufacturer. In addition, www.improvementdirect.com allows customers to "Go Green" by researching and then highlighting home improvement products that are efficient and make a difference in the environment.

"We are excited about offering our customers another shopping experience," said Sean Cramer, EVP of Marketing of Improvement Direct. "At Improvement Direct customers will be able to fulfill all their home improvement needs on one platform as well as have an opportunity to purchase Eco friendly products that will make a difference in the environment as well as their wallet."

In addition, to featuring Eco-friendly products on www.improvementdirect.com, the company also is making a commitment to help educate and partner with other companies that are also in support of green initiatives such as Habitat for Humanity and the Environmental Protection Agency's Water Sense Program. "Improvement Direct is proud of these new partnerships and looks forward to enhancing the quality of our environment and the life of our customers," Cramer said.

About Improvement Direct

Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking and prominent home improvement etailer. Improvement Direct creates a unique web experience in the way that it encourages customers to visit a diverse range of "niche" stores within its network. On an average month the Improvement Direct network of stores has over 600,000 unique visitors and 11,000,000 page views. Improvement Direct is among the category leaders in Plumbing, Lighting, Door Hardware, and Venting. Improvement Direct currently employs over 100 people and continues to grow and pioneer in the home improvement industry. For more information on Improvement Direct please visit the corporate website at: www.improvementdirect.com

Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x430

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