Boulder Logic to Support Citrix Global Customer Reference Program

Boulder Logic Reference Manager Chosen for its Robust yet Easy to Use Customer Reference Solution that Integrates with Salesforce.com

Boulder, CO (PRWEB) December 4, 2007 -- Boulder Logic™, the customer reference specialists, today announced that Citrix Systems, Inc. (NASDAQ:CTXS), the global leader in application delivery infrastructure, has chosen Boulder Logic Reference Manager™ as its tool for managing its global customer reference database.

Citrix takes great pride in delivering any application to any user on any device anytime, as well as on-demand solutions for remote desktop access and support. The Company's sales and marketing teams work with customer references to relay their experiences to potential new customers, media, analysts and other industry experts. With the large number of customers willing to speak on the Company's behalf, Citrix wanted to find a way to streamline its customer reference process and tie it into its existing sales opportunity management program.

"At Citrix we are passionate about our customers and want to make every interaction with them a pleasant and valuable experience. Boulder Logic Reference Manager was chosen because it is a robust, database-oriented software solution that will allow us to drive more new business through customer references. And with the solution, we can do a better job of maintaining and even improving upon our established relationships," said Eileen M. D'Ippolito, Sr. Manager, Customer Marketing Programs, Citrix. "Another key factor in our decision to use Boulder Logic Reference Manager was that it integrates with key platforms such as Salesforce.com, making it easier for our sales and marketing teams to access customer references."

Boulder Logic Reference Manager will be used to support Citrix's growing sales pipeline and marketing needs for customer references around the globe. With a full portfolio of products, and offices in more than 22 countries worldwide, a centralized tool for organizing and identifying customer references will help to greatly streamline the process of finding and matching appropriate customers references with prospects and industry experts.

"Managing customer references to their full potential leads to increased selling efficiency and bottom line results," said Joshua Horwitz, Boulder Logic president and co-founder. "Citrix has a huge client base. With Boulder Logic Reference Manager the company can take care of its most valuable assets while growing new business even faster."

Boulder Logic's flagship product, the Boulder Logic Reference Manager™, is a hosted enterprise application that improves the way technology organizations manage information and activities related to customers that will provide testimonials.

About Boulder Logic

Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customer. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit www.boulderlogic.com.

Media and Analyst contact:

For inquiries, contact Christy Kemp at 303-898-3390, ckemp@dahliapr.com

© 2007 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. Citrix™ is a registered trademark of Citrix Systems, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners.

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