CUNO Foodservice Becomes 3M™ Water Filtration; 3M Brand Power Highlights Company Commitment to Water Filtration, Reinforces Global Presence

CUNO Foodservice is rebranding its product line under a new name, 3M Water Filtration. Customers will continue to benefit from CUNO's quality and expertise while enjoying the power and synergy of the 3M brand.

Meriden, CT (PRWEB) December 10, 2007 -- CUNO Foodservice is leveraging its position as a part of the 3M family by re-branding its product line. The new name, 3M™ Water Filtration, illustrates the 3M commitment to water filtration as a core offering and positions the company to accelerate its presence in industry-leading innovation. The new name is effective immediately, while the new look is slated to unfold over the next few months with an anticipated completion date of January 1, 2008.

In 2005, 3M acquired CUNO Incorporated, a leader in liquid filtration technology. With the acquisition of CUNO, 3M is positioned to address the quality of the global water supply, with practical and affordable filtration systems for commercial use.

"We are thrilled to have 3M embrace the pioneering contributions of CUNO to the Foodservice water-filtration marketplace," said Tim Carney, CUNO Vice President, Water Group. "As part of 3M, CUNO will continue to benefit from 3M's substantial investment in technology and innovation."

Maintaining a Culture of Innovation

In keeping CUNO as the manufacturer, 3M Water Filtration customers will continue to benefit from the expertise, product quality, maintenance savings, distribution and service that CUNO has sustained for decades.

In addition, customers will enjoy the power and synergy of the 3M brand that resonates as a proven leader in innovation and quality. From a business process position, the new name will also enable the company to better support its multinational customers and make its products more readily available in the global marketplace.

"We are confident that 3M Water Filtration will continue to build on CUNO Foodservice's past success and innovation," said Rick Knasel, CUNO Foodservice Director of Sales.

About CUNO - A Market Leading Filtration Company

CUNO Incorporated, the newest member of the 3M family of companies, is a leader in the design, manufacture, and marketing of a comprehensive line of filtration products for the separation, clarification, and purification of fluids and gasses. Its proprietary products are used in drinking water, healthcare, and industrial markets. For more information visit http://www.cunofoodservice.com or call 1-888-218-CUNO / 2866.

About 3M - A Global, Diversified Technology Company

Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation.

3M, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

Press Contacts:

Jessica Lyon / Co-Communications / 860.658.5700

Glenn Carter/ 3M/Corporate Communications/ 651.737.0687

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