Pierce Mattie Public Relations Awards Maryam Zarkesh as 2007 Publicist of the Year

Pierce Mattie PR's annual Publicist of the Year Award was recently held to recognize the senior publicist whose efforts stood out in 2007. Maryam Zarkesh, Brand Director in Pierce Mattie's LA office, was given the award for her outstanding work this year.

Los Angeles, CA (PRWEB) December 23, 2007 -- Pierce Mattie PR's (www.piercemattie.com) annual Publicist of the Year Award was recently held to recognize the senior publicist whose efforts stood out in 2007. Nominations were made internally by the Pierce Mattie team and by the firm's clients then sent to an outside judging company who tallied the votes from the media. Publicists were notified of their award the night of the ceremony.

The criteria were based on the publicist(s) who had demonstrated the following:

* Advocacy: Best guidance while on desk-sides or media tours.

* Tenacity: Editors were able to call in the last hour & get a quote for a story.

* Creativity: Most original pitch and press copy.

* Resourcefulness: Able to put an entire broadcast segment together for editors & the media with their client portfolio.

* Respect: Always follows up without being aggressive.

Maryam Zarkesh, Brand Director in the Los Angeles office, took home the award for Publicist of the Year with 26% of the votes. Maryam has worked on fashion and beauty brands such as Old Navy, GlyDerm, STAGR, Solidea, and ReVive Skin Care. Her clients are often seen in Allure Magazine, Glamour Magazine and US Weekly to name a few. Zarkesh was awarded a six day and five night trip for two to Paris with full accommodations paid by Pierce Mattie Public Relations, Inc. The Runner's up received cash prizes from American Express and Neiman Marcus.

Other winners included:

Platinum Service Award

Lawrence Shorter

Best Client Relations

Kim Tobman, Total Beauty

Best Media Event of the Year

Ivy Cartagena for Zotos

Best Print Media Placement of the Year

Jenelle Forin for Joico

Best Broadcast Placement of the Year

Erin Haggerty for Old Navy

Most Original PR Campaign

Lance Buckley for Kiss My Face

All of the nominees can be viewed at www.publicistoftheyearaward.com

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in New York and Los Angeles, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and regional press for their clients.

To learn more about Pierce Mattie Public Relations visit www.piercemattie.com or call 212-243-1431 (NY) or 323-469-5500 (LA).

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