Jogia Diamonds International Caps Off Huge Year With Record Sales

Jogia Diamonds International is pleased to announce that sales in 2007 increased over 200% compared to 2006, whilst December sales increased 300% compared to December 2006.

Perth, Australia (PRWEB) January 2, 2008 -- Jogia Diamonds International is pleased to announce that sales in 2007 increased over 200% compared to 2006, whilst December sales increased 300% compared to December 2006. The company credits these results to a high Australian dollar, combined with new innovations and branding initiatives introduced throughout the year.

"In 2007 the only constant was change," says Nikhil Jogia, director of Jogia Diamonds International. "In February, we moved into new offices and bought new equipment. In September we introduced our Crossfire brand of GIA and AGS certified diamonds (http://www.diamondsandopals.com). In October we launched new engagement ring and earring sections on our website."

Whilst the company introduced a number of innovations in 2007 such as photos, videos, proportion analysis and Ideal-Scope images of its diamonds available from its website, the company is not resting on its laurels.

As Mr Jogia went on to explain, "2008 marks our tenth year trading online and at present we have no less than ten ideas to improve our product quality, product range, marketing efforts and overall customer experience."

While the privately held company declined to release sales figures, management said that margins increased nearly 10% throughout the year, a figure that went against industry trends, whilst providing an extra bonus to shareholders.

About Jogia Diamonds International

Jogia Diamonds International is a Perth; Australia based diamond and diamond jewellery retailer. Specialising in GIA certified goods between 0.20ct and 1.50ct, the company uses the latest technology to analyse and sell diamonds. Whilst the company has a brick and mortar store in the heart of Perth - Australia's fastest growing city, a sizeable proportion of sales are completed online and through phone orders to clients throughout Australia and New Zealand.

Media Contact:

Nikhil Jogia

Jogia Diamonds International

Level 1, Suite 2, 86A Barrack St

PERTH WA 6000

AUSTRALIA

Website URL: http://www.diamondsandopals.com

Phone: +61 8 9389 7000

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