HealthSTAR Communications Inc. Launches HealthSTAR Public Relations LLC

HealthSTAR Communications Inc. today announced the formation of subsidiary agency, HealthSTAR Public Relations, LLC, led by President and Chief Executive Officer, Helene Ellison.

New York, NY, April, 3, 2003 -- HealthSTAR Communications Inc. today announced the formation of subsidiary agency, HealthSTAR Public Relations, LLC, led by President and Chief Executive Officer, Helene Ellison.

According to HealthSTAR Communications Inc. Chairman and CEO, Jerry Brager, this milestone marks the completion of the Phase 3 growth plan for the HealthSTAR Communications network, one of the largest in the world comprising thirteen business entities representing more than 200 brands from over 95 clients.

Ellison most recently built the health division of Daniel J. Edelman subsidiary, PR21, and served as General Manager of Edelman. She also held positions as General Manager of the Stratis division of KPR, and Vice President of Burson-Marsteller where she spent most of her early career. Ellisons experience in the industry spans more than 20 years and includes lifecycle product public relations and issues management for more than 40 pharmaceutical brands, as well as client service for diagnostics, over-the-counter drugs, health care provider and managed care organizations. Earned media campaigns have yielded advertising equivalencies of $200 million and 25% favorable and unaided consumer brand awareness.

HealthSTAR Public Relations specializes in driving stakeholder awareness and advocacy through national, local, consumer, business and professional media to enhance corporate and brand share-of-voice with commercial impact. As an integrated entity, the HealthSTAR PR model relies on coordination with cross-functional client and agency teams to leverage clinical, regulatory, medical marketing and promotional milestones -- measurably and cost-effectively.

HealthSTAR PR is unique in its approach to earned media, calling for

·    streamlined messaging to ensure that communications in non-paid" media support and reinforce paid" media;

·    fully integrated team work among marketing, clinical, and product PR teams to capitalize on investments in thought leaders, third-party organizations, events and patient outcomes without duplication of effort;

·    national and local earned media programming services similar to and compatible with media buying strategies; and

·    Direct-response systems to ensure measurable results locally and nationally

In addition to public relations, HealthSTAR Communications Inc. provides a broad range of services for healthcare marketers including marketing research, medical education, field level marketing, clinical trial recruitment, , advertising and promotion, medical meetings management, exhibit and educational environment design, multimedia and interactive programs, direct marketing and telemarketing. Current clients served within the network include AstraZeneca Pharmaceuticals, Bayer Corporate, Biogen, Inc., Boehringer Ingelheim Pharmaceuticals, Inc., Genentech, Inc., GlaxoSmithKline, Inviro Medical Devices, MedImmune, Novartis, Pfizer, Reliant Pharmaceuticals, Sankyo Pharma, Sanofi, and Wyeth-Ayerst.

About HealthSTAR Communications

HealthSTAR Communications is one of the largest healthcare marketing services network in the industry. Its thirteen integrated and complementary divisions provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies have worked with over 95 different pharmaceutical and healthcare manufacturers representing over 200 brands. HealthSTARs mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers and managers. The company is privately held and is based in Woodbridge, New Jersey. Learn more about HealthSTAR Communications at www.healthstarCOM.com.