InsuranceSpecialists.com Opens 2008 with New Look, Expanded Content

Since 1999 InsuranceSpecialists.com has provided comprehensive insurance data, free rate quotes, and honest advice to help consumers make informed and intelligent choices about their coverage needs. Opening 2008 with a new look and expanded content, InsuranceSpecialists.com covers the areas of medical, auto, homeowners, and life insurance with clear information focused on maximum usefulness for the individual.

San Jose, Ca (PRWEB) January 16, 2008 - Since its debut in 1999, InsuranceSpecialists.com (http://www.insurancespecialists.com/) has understood one overriding principle of the insurance business -- it never gets less confusing for the consumer. The San Jose, California-based site focuses on remedying that constant by supplying trademark, in-depth data packaged in a functional, well-designed site that has been newly remodeled for 2008.

"Insurance, especially in this economy, is a big expense for the consumer," said Jon Davidson, InsuranceSpecialists.com CEO. "Today, more than ever, people have to weigh the expense against the degree of coverage and find the happiest medium they can. It's a tricky balancing act at best. We're there to give people some kind of net to make their decisions with greater safety and a greater chance of success. That includes constructing the site for maximum user access and understanding."

Menus at InsuranceSpecialists.com are arranged horizontally across the top of the site by major topic area such as "Homeowner's" or "Health." Active information like requesting an insurance quote is placed at the far right of the same menu. At the center of the page basic information is broken into easily understood chunks of text. By presenting the material in such a clean, uncluttered design, InsuranceSpecialists.com is not off-putting and adheres strictly to the company's mission statement:

"Our job at Insurancespecialists.com is to give you the information you need to decide which insurance coverage is right for you and your loved ones. Through insurance statistics, rate information, and affordable insurance quotes (http://www.insurancespecialists.com/), we hope to make the burden of these decisions a little easier. Taking the time to read our insurance descriptions and classifications may help you sort out which policies will be most advantageous, and most timely to obtain."

Far from being filler text, this mission statement permeates the company's goals. "We are here for the consumers. Period," said Davidson. "Anything we can do to make the site more efficient and to get top notch information to the working people who need it is exactly what we will do."

In the quote process, for instance, users are matched with companies in their area that offer not just good prices but also superior coverage. By putting workable tools at the disposal of their visitors, InsuranceSpecialists works to protect both consumers' interests and their pocketbooks.

"Too many people in the United States go without health insurance (http://www.insurancespecialists.com/health-insurance/) today," said Davidson. "If we can help people keep their coverage by finding them a better rate or help someone get insured for the first time, that's the perfect win/win for us. We try to match up need with workable solutions."

InsuranceSpecialists.com constantly updates its content to cover the latest developments in the industry. The editors welcome and invite your questions, comments, and ideas. Send email to: editor(at)carinsurancelist.com.

Corporate Summary

InsuranceSpecialists.com, based in San Jose, California, offers in-depth information and insurance quotes to consumers seeking coverage in the areas of health, automotive, homeowner's and life insurance quotes (http://www.insurancespecialists.com/life-insurance/). Since its initial launch in 1999, InsuranceSpecialists.com has stayed abreast of the latest developments in the insurance industry and packaged that information in an easily accessible and useful format for its readers.

Contact Information

Jon Davidson, CEO and President

InsuranceSpecialists.com

Santana Towers

3031 Tisch Way, 7th Floor

San Jose, CA 95128

Ph. 408 516 4544

Email: editor(at)insurancespecialists.com

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