Pharmaceutical Companies Who Fail to Embrace New Trends in Dynamic Content Management Will Struggle to Remain Competitive

Xtalks.com and Crown Partners are hosting, on February 21st, 2008 from 1:00-3:00pm EST a complimentary webinar aimed directly at organizational Marketing, Brand and IT leaders. Titled "Web Content for Pharma Marketing Leveraging the Present, Mapping the Future" , Crown Partners Director of Web Content Management Strategy, Kevin Adkisson, and Rob Alfieri, Crown Partners Strategic Consultant, will guide you through current multi-site and web marketing trends in the pharmacy space, as well as taking you through the steps you need to map out your future WCM success. Xtalks.com/webcontentforpharma.ashx.

Toronto, Canada (PRWEB) February 10, 2008 -- Xtalks.com and Crown Partners are hosting, on February 21st, 2008 from 1:00-3:00pm EST a complimentary webinar aimed directly at organizational Marketing, Brand and IT leaders. Titled "Web Content for Pharma Marketing Leveraging the Present, Mapping the Future" , Crown Partners Director of Web Content Management Strategy, Kevin Adkisson, and Rob Alfieri, Crown Partners Strategic Consultant, will guide you through current multi-site and web marketing trends in the pharmacy space, as well as taking you through the steps you need to map out your future WCM success.

Xtalks.com/webcontentforpharma.ashx

Keynote Speakers:

* Kevin Adkisson, Director of Software Sales, Crown Partners LLC

* Robert Alfieri, Strategic Consultant, Crown Partners LLC

* Andy Zupfer, Senior WCM Product Manager, Crown Partners LLC

This webinar will demonstrate how to reduce the cost of deploying a new site by up to 75%, and reduce deployment time on new sites. Pharmaceutical companies who fail to embrace new trends in dynamic content management will struggle to remain competitive. Effectively managing the mountains of content that make up your web properties is critical to any successful web content management (WCM) strategy. Leveraging your websites for business intelligence and marketing advantage is key to gaining market share. Tying all this together with a solid WCM strategy yields a significant competitive advantage.

In this web seminar, Crown Partners Director of Web Content Management Strategy, Kevin Adkisson, and Rob Alfieri, Crown Partners Strategic Consultant, will guide you through current multi-site and web marketing trends in the pharmacy space, as well as taking you through the steps you need to map out your future WCM success.

In this seminar you will learn how to:

* Leverage WCM and Documentum to create and deploy multiple branded sites quickly and cost-effectively

* Harness the power of personalization, one-to-one marketing, and integrated e-marketing campaigns

* Gain greater marketing insight from your visitors' online behavior

* Assess your WCM strategy to maximize the value of your technology investment

* Lay the foundation for future WCM success

Join us from the convenience of your desktop as we discuss these compelling issues.

Xtalks.com/webcontentforpharma.ashx

About Crown Partners:

Crown provides Business Content Automation solutions that drive improved business performance through content management and process automation. Crown's exclusive focus is on engineering premier software solutions and leveraging in-depth Enterprise Content Management (ECM) and Business Intelligence consulting expertise to produce measurable results for our clients. Our clients have improved productivity, decreased operational costs and mitigated compliance risk - all through content enabled solutions implemented by Crown Partners.

About Xtalks.com

Xtalks brings industry experts to executives' desktops around the world in a web-based information network that provides insight into breaking business issues through interactive digital web conferences. Xtalks web conferences allow anyone with interest in a particular topic to participate in a web meeting by synchronizing their desktop computer and phone alongside industry experts. Xtalks is part of The Honeycomb Worldwide Group of Companies.

Honeycomb Worldwide creates peer-to-peer business-oriented social networking communities, connecting senior level executives by delivering content through new and established media channels. www.honeycombworldwide.com

For more information on this conference or Xtalks in general, or to enquire about speaking opportunities or sponsoring future events, visit www.Xtalks.com or contact Caullyn D. Godfrey at 416-977-6555 x 374.

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