Lafe's Natural Bodycare to Launch Groundbreaking Estrogenic Activity Free Baby Product Line at Natural Products Expo West March 14, 2008

In response to the alarming rise of infertility in young couples and the concerns around the negative impact that endocrine disruptors have on hormonal functions in children, Lafe's Organic Baby is the first baby product line with packaging that has been certified free of estrogenic activity (EA free). Products will be bottled in a new, patented EA free "clean" resin that will be free of common endocrine disruptors Bisphenol A and phthalates. With new EA free certification, consumers have a worry-free choice knowing the packaging of Lafe's Organic Baby products reduces exposure to harmful chemicals. Lafe's Organic Baby products are formulated with certified organic ingredients.

Austin, TX (PRWEB) February 15, 2008 -- In an industry "first" Lafe's Natural Bodycare announced today that they will introduce a groundbreaking baby product line with packaging that is completely free of harmful estrogenic activity (EA) at the Natural Products Expo West tradeshow in Anaheim, CA on March 14, 2008. Citing the alarming rise of infertility in young couples and the concerns around the negative impact that endocrine disruptors have on hormonal functions in children, Founder and CEO Lafe Larson says concerned parents will finally have a worry-free choice. Lafe's Organic Baby, including baby shampoo and bodywash, lotion, massage oil and other baby products, will be bottled in a new, patented EA free "clean" resin. The packaging will be free of common endocrine disruptors Bisphenol A and phthalates, and all Lafe's Organic Baby products contain certified organic ingredients.

In recent years, many common household products have been reported to contain or release chemicals with high levels of EA that negatively affect hormonal functions in adults, children and babies. EA can cause significant adverse effects on growth rates, early puberty and learning abilities including attention deficit issues. For men, compromised reproductive functions including the reduction of male sperm count can occur in their 20s and early 30s as they prepare to start families.

Larson says the fight for cleaner packaging is gaining momentum and the time for offering EA free products is now. "I started this company in the mid-90s in order to fight the effects of harmful chemicals that many body care products--particularly deodorants--were having on consumers," Larson said. "I've always been convinced of the link between toxic chemicals found in everyday personal care products and disease, and we continually work to formulate with botanical ingredients that promote good health. Now we understand that what's in the packaging is as important as what is in the product. Studies indicate that chemicals that leech from everyday plastic bottles can have alarming long-term health effects on babies. Our goal is to empower consumers to choose safer products that reduce their exposure to toxic packaging. In doing this, we are leading the way in our industry by adopting higher standards in product packaging."

Lafe's Organic Baby will also be introducing sunscreen, bug repellant, diaper cream and baby wipes later this year, as well as EA free deodorant for pregnant women.

"At Lafe's we're committed to making cleaner, greener, toxin-free baby products that reduce exposure to harmful chemicals," Larson said.

Larson will be at Booth #3922 during ExpoWest. Products for adults include a wide variety of natural deodorants and foot sprays which are formulated with certified organic ingredients and always free of paraben and propylene glycol.

ABOUT LAFE'S NATURAL BODYCARE

Founded in 1997 and based in Austin, TX, Lafe's Natural Bodycare (www.lafes.com) began with one simple goal in mind: to empower consumers to choose products that promote good health, sustainable living and an eco-friendly lifestyle. Founder Lafe Larson is an entrepreneur committed to creating products made with certified organic ingredients and free of parabens, propylene glycol, chemical fragrances and synthetic preservatives. Now, Lafe's Organic Baby is the first baby product line with packaging that has been certified free of estrogenic activity (EA free). Lafe takes the company's mission to a whole new level by tackling what is in our packaging. With new EA free certification, consumers have a worry-free choice knowing the packaging of Lafe's Organic Baby (www.eafree.com) products reduces exposure to harmful chemicals.

ABOUT NATURAL PRODUCTS EXPO WEST 2008

Natural Products Expo West (www.expowest.com) is set for more than 300,000 square feet of natural and organic foods and personal care, healthy ethnic, sustainable living and alternative medicine products, with more than 1800 exhibitors showcasing their offerings. The trade show, produced by New Hope Natural Media, a division of Penton Media, will draw more than 47,000 attendees March 13-16 to the Anaheim Convention Center in California.

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