HealthyHairPlus.com Launches New Site V.2.1

Leading online hair care retailer, HealthyHairPlus.com, announced today it has launched its new online store using Volusion technology. The international manufacturer and wholesaler reports increased transaction velocity and higher order sales.

Atlanta, GA (PRWEB) February 15, 2008 -- HealthyHairPlus.com, a leading hair products (http://www.healthyhairplus.com/) manufacturer and online retailer, announced today the launch of its new Volusion®-based website. The 10 year old, Atlanta-based company manufactures and distributes over 800 hair products and accessories through direct-to-consumer internet superstores and to retailers via wholesale and private label distribution channels.

HealthyHairPlus.com is a wholly-owned subsidiary of Faber Products LLC, a personal care products company formed by entrepreneur and former IBM executive Tim Faber (http://mooreschool.sc.edu/moore/pr/news/Alumni_News/Faber.html) in early 2007.

"HealthyHairPlus.com's new site has allowed us to improve navigation for our customers tremendously and smooth the process of adding features, products and customer service opportunities that were not possible with the company's previous technology", says Faber. He adds, "Beta tests with the Volusion®-based site were very well received and we experienced increased transaction velocity with a measurable increase in 'per order' sales." Volusion® was chosen for its focus and experience on retail shopping cart solutions.

The company adds significant numbers of new products, categories, and general hair care information and research each month. "It was necessary we identified a technology platform that allowed us to grow in these areas. Our customers visit with the intention of either researching or purchasing. Volusion® allows us to have the cleanest and most navigation-friendly shopping experience for our customers. Flash, advanced graphics and visuals are striking and attractive, but absorb bandwidth and time -- which defeats part of the reason customers shop online."

HealthyHairPlus.com manufactures a complete line of hair care (http://www.healthyhairplus.com/) -- shampoos, conditioners, styling aids and appliances targeting hair care solutions, such as dandruff, dry hair or oily hair, scalp psoriasis as well as thinning and hair loss. The company also distributes a broad selection of major brands such as, Redken®, Kenra®, Nioxin®, Paul Mitchell®, ISO, American Crew®, Biolage®, Matrix®, Sexy®, and Tigi®; and accessories and appliances from BaByLiss®, CHI®, FHI®, Cricket®, Hot Tools®, and Helen of Troy®.

The company operates RegeneVal® Labs which develops new hair care and skin care products and performs microscopic hair analysis to determine causes of customers' hair problems, i.e. hair loss, itchy scalp, oily hair, etc. Proprietary, polarized hair analysis identifies sources of hair problems such as DHT hormones, dirt or excessive sebum production, stress, or lack of proper nutrition.

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