Java video increases click-through rate by 33% over traditional HTML email for Holland America Cruise Line.

Rich media content enhances viewer time in any product. Java Video emails enhances click-through rate over HTML email.

(PRWEB) June 22, 2003

Studio360, a leader in providing interactive media has been defining - and redefining - the best practices in email marketing with the use of rich media content. This leading-edge, interactive design approach including java video in email, lead to a 33% increase in viewing over traditional HTML email.

With the use of a rich-media website, Halcaribbean, (http://www.halcaribbean.com) developed by Studio360, they were able to deliver video content with an opt-in e-mail campaign to 128,000 Holland American Line online customers. To stay within the desired demographic of adults from 44-65, they simplified the email so that no plug-in’s were required to view the video.

Among employing standout marketing solutions to their clients, other services include 360 virtual product tours, web development, banners, video productions, and kiosks. Studio360 has been used by many clients for their diverse skills in handling multiple entities of production. This is proven by the work created for British Petroleum.

BP called upon Studio360, http://www.studio360.com, to create an interactive journey through the process of exploration, production, and transportation of oil. The story, “Artic Oil: A Virtual Tour,” used content that included 14 panoramic 360-degree movies, along with 14 videos from BP’s archives, all manipulated into a interactive tool that would engage the user to learn about Alaska’s oil industry on a kiosk.

Cathy Foerster, BP’s project manager for the Energy Center, says: “Working with Studio360 on this project was a delight. They were very professional, extremely cost-conscious, and yet insistent on the best quality throughout the project. They quickly became knowledgeable of our industry and presented the important information in an interesting and educational way. The 360 photo framework helps the user to feel as if he is right there -- on a drilling rig, at the Port of Valdez, in the Gulf of Alaska, or any of the other locations in the tour. Users give the tour rave reviews."

The use of rich media in any genre enhances viewer time in any product. Studio360's unique capabilities are scalable, affording clients the high-end production capacity and bandwidth to leverage the right resources for any size project, no matter the scope.

Contact info:

Jennie Tran, Studio360

206-382-0360