Datamark Releases Path Finder Student Retention System

Las Vegas, Nevada (PRWEB) June 25, 2003 - Today Datamark announces the release of Path Finder Student Retention System at the annual Career College Association ( CCA ) Convention & Exposition in Las Vegas, Nevada. Path Finder is the first of its kind-a student retention system designed specifically for proprietary, post-secondary schools. It dramatically helps schools increase their retention and graduation rates and assists them in realizing more revenue. While Path Finder is beneficial for all students, it identifies and focuses on those students most susceptible to attrition and utilizes specialized tools and technologies to motivate and keep them in school.

FOR IMMEDIATE RELEASE:

Datamark Releases Path Finder Student Retention System

Las Vegas, Nevada, June 25, 2003 - Today Datamark announces the release of Path Finder Student Retention System at the annual Career College Association ( CCA ) Convention & Exposition in Las Vegas, Nevada. Path Finder is the first of its kind-a student retention system designed specifically for proprietary, post-secondary schools. It dramatically helps schools increase their retention and graduation rates and assists them in realizing more revenue. While Path Finder is beneficial for all students, it identifies and focuses on those students most susceptible to attrition and utilizes specialized tools and technologies to motivate and keep them in school.

In the last 18 months, weve built upon our research foundation at Datamark, recognizing that the next growth area for our industry is retention, from lead to enrollment, enrollment to start, and start to graduation," said Arthur Benjamin, Chairman & CEO of Datamark. Path Finder will help our client schools retain and graduate more students and will assist their students in achieving a successful career and life."

Datamarks retention solution is further enhanced by its intellectual partnership with McGraw-Hill, a recognized leader in education publishing and research, and its technological partnership with edGenuiti Worldwide, a global leader in software solutions. In partnership with McGraw-Hill, students will be provided with the tools to learn study skills, coping strategies, and life skills not traditionally taught in the classroom that will increase their likelihood for success. The advanced software technology of edGenuiti Worldwide provides automatic, consistent communication to each student when they need it most, and then automatically delivers activity reports to the schools.

Datamarks Path Finder augments a schools existing student services with automated tools, processes, and resources to deliver motivation and skills training to each individual student from enrollment through graduation. Path Finders approach for improving retention is campus-wide and addresses both student and faculty satisfaction. In addition, the fast and simple implementation, live analytics, and unobtrusive interface of this product make it as easy to use as the Internet.

To learn more about Datamarks Path Finder program, visit http://www.datamark.com.

Contact:                

Coray Christensen

Student Retention Manager

Datamark

800.279.9335

coray.christensen@datamark.com

About Datamark

Datamark is a full-service marketing company exclusively for colleges and proprietary schools nationwide. Datamark offers comprehensive program solutions in direct mail, media placement, e-marketing, custom research, admissions training, student retention, and brand creation. To learn more about Datamark, visit http://www.datamark.com.

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