Creative Woodwork International (CWI) Partners with nParallel

nParallel is Developing Branded Merchandising Systems for Retailers to Showcase CWI’s Naturally Handsome Outdoor Wood Furniture

Minneapolis (PRWEB) July 9, 2003 -

designed merchandising systems, with displays and fixtures crafted to showcase specific products, drive increased sales. Creative Woodwork International (CWI), a privately held U.S. company that imports naturally handsome outdoor wood furniture from Vietnam, has partnered with nParallel, strategic retail industry consultants, to create customized merchandising systems for CWI’s furniture.

“We want to enable selected retailers to display and sell our furniture in an engaging environment within their stores,” says Bernadette Carroll, president, Creative Woodwork International (CWI). “We chose nParallel because their team has a proven track record of success in brand interpretation, merchandising, and display and fixture design for premier brands like Home Depot.”

“Our challenge, and our opportunity, is to design inspirational merchandising systems that will be a good fit for specific retailers and expressive of the distinguishing attributes of CWI’s furniture,” says Megan Diamond, nParallel president. “The quality of CWI’s outdoor wood furniture is comparable to the most expensive teak brands. Yet, the sustainable hardwoods used in CWI’s finely crafted furniture make it so much more affordable.”

Under the companies’ agreement, nParallel is undertaking a benchmarking study, retailer needs assessment research, interior environment concept design, and development of 3D computer modeling and rendering to show alternative architectures. CWI and nParallel will offer CWI furniture and customized merchandising systems to targeted retailers.

About nParallel

nParallel is a team of seasoned retail industry experts in Minneapolis, Minn. who have served, and changed, the industry over the past thirty years. Our resources and success in design, program management, manufacturing and rollout fulfillment for global brands make nParallel an unparalleled source of retail program expertise. We can work in parallel with internal departments to support projects at any stage with just the right resources, or we can take on an entire brand initiative from concept through completion. nParallel’s service model - developed from lessons learned through work with premier brands including The Home Depot, Nike, Adidas, Columbia, Callaway Golf and Gateway – provides turnkey delivery without the multiple marks-ups of typical turnkey pricing. For more information, visit http://www.nparallel.com.

About Creative Woodwork International (CWI)

Headquartered in Minneapolis, Minn., Creative Woodwork International (CWI) is a privately held U.S. company that imports beautiful and enduring outdoor wood furniture from Vietnam. Our manufacturer skillfully crafts our furniture with strong, sustainable hardwoods. CWI provides retailers with a new, and superior, alternative to meet consumers’ growing demand for high-quality, durable, and affordable wood furniture that brings comfort and style to outdoor living areas. More information on Creative Woodwork International, including a photo catalog featuring our naturally handsome hardwood furniture, is available on the Web at http://www.creative-woodwork.net.

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