Trade Show Consultant Introduces New Service Concept

Self-Paced Independent Study Designed for Exhibitors of All Sizes: Six Trade Show Marketing Clinics cover a full range of exhibit image topics. Developed by ImageSpecialist Marlys K. Arnold, each of the new clinics teach the "whys" behind the "hows" of trade show image management.

ImageSpecialist Marlys K. Arnold has introduced a new menu of services as a result of feedback from readers of her book, Build a Better Trade Show Image.

"I kept hearing the same concerns repeatedly," says Arnold. "I decided there was a need for reasonably priced, self-paced trade show improvements. Now exhibitors can work on their own, but not by themselves."

These six Trade Show Marketing Clinics cover a full range of exhibit image topics. Developed by Arnold, each of the new clinics teach the "whys" behind the "hows" of trade show image management and complement the existing array of ImageSpecialist seminars and services. Clients may schedule appointments for one or several clinics, depending on interest, time and budget available. The complete menu of clinics can be combined into what Arnold calls a "Total Trade Show Makeover."

Each of the consulting sessions include:

- Personal interview with a needs and goals analysis

- Marketing materials evaluation

- Coaching through each of the forms and answering questions

- Planning session using checklists, plansheets and other tools provided

- Optional locator service (to assist exhibitors in finding needed resources)

- Recommendations for future trade show improvements

Clinics offered include:

- Goal Setting & Show Selection

- Theme Development

- Staff Preparation & Motivation

- Creative Promotions

- Media Relations

- Plus one Clinic designed just for Show Managers

For more information on these clinics, visit www.imagespecialist.com/TSclinics.pdf or call 816-746-7888.

###