SUCCESS WITH ONLINE RETAILING ... FOR SMALL BUSINESSES by Patrick Tan E-Commerce is bouncing back! Get ready to catch the next wave! New book, Success with Online Retailing, will show you how to set up a profitable small business online by adopting cost-effective e-business strategies. (PRWEB) July 10, 2003 - ITECQUEST PTE LTD today announces the launch of its new book, Success with Online Retailing ... for Small Businesses, to train more people to be savvy in e-business operations. E-commerce is bouncing back! Get ready to catch the next wave! Success with Online Retailing will help more people set up a profitable business online by adopting cost-effective e-business strategies. According to industry sources, online holiday shopping during the eight weeks in November and December of 2002 jumped more than 24 percent year-on-year to $13.7 billion. Shoppers were also spending a bigger portion of their shopping budget online. Online shopping has also become a mainstream activity in many product categories such as computer hardware and software, books, travel, music and video, collectibles and auctions, toys, flowers, cards and gifts. Many mom-and-pop cybershops were also enjoying increasing sales, an expanded customer base or a profit. A turnaround in the e-commerce industry may be imminent. There is nothing wrong with the e-commerce concept, which was often unfairly cited as the cause for the failure of dot.com ventures in the past few years. If implemented with cost-effective e-business strategies, the e-commerce concept is fundamentally sound and viable as a mainstream business activity. "Having made e-commerce easy and affordable, I believe the next logical step would be to train more people to be savvy in e-business operations," said ITECQUEST founder and Success with Online Retailing author Patrick Tan. "That is the purpose for writing this book. I hope to help more people set up their own online businesses cost-effectively. Together, they would re-create a realistic dot.com boom but without the previous hypes and excesses." SUCCESS WITH ONLINE RETAILING You can build a profitable small business online by adopting cost-effective e-business strategies. This is the book that shows you . . . + How to develop appropriate strategies to cope with changes in the marketplace. + How to create a "position" for your business in the minds of your target consumers. + How to differentiate your product with benefits, pricing and value-added services. + How to find the right e-commerce solution to put your business online cost-effectively. + How to use a proprietary risk management process to screen out online fraud effectively. + How to fulfill your orders promptly and cost-effectively. + How to make your site sells with bargains, effective sales writing and testimonials. + How to build a vibrant online community to enhance the "stickiness" of your Web site. + How to build a highly responsive mailing list to improve your sales conversion rate. + How to use free publicity in the media to drive millions of visitors to your site. + How to acquire new customers cost-effectively. + How to manage your e-business efficiently. + How to adopt multichannel business strategy to improve profitability. TITLE: Success with Online Retailing ... for Small Businesses ISBN NUMBER: 0-595-28054-4 PUBLICATION DATE: JUNE 26, 2003 BOOK PRICE: $17.95 U.S. PUBLISHER: iUniverse, Printing on Demand AVAILABLE FROM: Ingram Book Group, Baker & Taylor and iUniverse, Inc. iUNIVERSE: To order, call 1-877-823-9235 or custservice@iuniverse.com AUTHOR BIBLIOGRAPHY Patrick Tan, MBA, has diverse working experience in technical support, business development, restaurant management, financial journalism and e-commerce development. In his previous job as an e-Business Manager of Tangs Department Store in Singapore, he was responsible for developing a click-and-mortar business model from scratch. He believes the e-commerce concept is fundamentally sound and viable as a mainstream activity and sets up http://www.iTecQuest.com to develop affordable and easy-to-use e-commerce applications for small businesses.
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