Environmental 'pet' peeve finds man's best friend in the Lawndog(R).

A true 'green' product in more ways than one, the Lawndog(R) is the first-of-its-kind lawn care accessory for the environmentally-conscious homeowner looking to reduce pet pollution at the 'grassroots'. Combining the friendly and stylish appeal of a lawn ornament and "no dog poop sign" in one, the Lawndog offers homeowners, property managers, and HOAs a unique, proactive solution for keeping their property and our environment clean and healthy.

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Environmental 'pet' peeve finds man's best friend in the Lawndog(R).

McLean, VA (PRWEB) July, 10 2003 -- A true 'green' product in more ways than one, the Lawndog is the first-of-its-kind lawn care accessory for the environmentally-conscious homeowner looking to address and reduce pet pollution at the 'grassroots'. Combining the friendly and stylish appeal of a lawn ornament and "No Dog Poop sign" in one, the Lawndog offers homeowners, property managers, and HOAs a unique, proactive solution for keeping their property and our environment clean and healthy.

According to John Caruso, the Lawndog's creator, a garden enthusiast, homeowner, and award-winning designer, "With an estimated 68 million dogs in the U.S. alone, depositing over 18,000 tons of waste every single day, dog waste poses more than a 'pet peeve.' The Environmental Protection Agency cites pet waste as a major non-point source pollutant (NPS). Yet, our research discovered existing products attempting to address this issue offer little more than primitive variations of the 'pooping dog under the international 'NO' symbol and, at best, are visually offensive, if not trite solutions to a very serious problem. Aside from conveying nothing about the environment or cleaning up, who really wants a large, brightly colored picture of a defecating dog displayed on their lawn? We didn't want our product to be just another unsightly 'no dog poop sign.' The Lawndog is in a class by itselfÑnot only for its unique and attractive design, but in its sincere approach to offset the environmental impact of pet pollution.'

The Lawndog's furtive eye quickly draws the viewer's attention to optional-use messages printed on the front and back sides. The primary message on the front "Kindly Respect Our Environment, PLEASE CLEAN UP AFTER YOUR DOG." promotes an awareness for the environment and is adapted from typical 'pooper scooper' laws established in virtually every municipality in AmericaÑreminding the pet owner to clean up after his/her dog. And, for those homeowners looking to protect their lawn from the harmful effects of pet waste altogether, the back side message counters the myth that dog waste is fertilizer, and offers a more pointed request , "PLEASE KEEP DOGS OFF THE LAWN.".

With a patented design in the shape of a friendly stylized dog, the legs are a clever and integral feature for portability and ease of in-ground display. By simply inserting the product anywhere within leash distance of the walk, Lawndog is readily positioned to 'stand up' for our environment and the homeowners' property.

The Lawndog is made of UV stabilized, high-impact polystyrene, selected for its durability and recycle-ability. And, consistent with its environmental focus, the Lawndog is packaged with natural recycled cardboard that includes a wealth of educational content about environmental and related health issues, lawn care, the law, and product usage tips.

The product's Web site (www.TheLawndog.com), presents the most comprehensive information about the serious, yet often overlooked environmental impact of pet waste, and how everyone can take a proactive role in protecting our environment by responsibly cleaning up after their dogs. At the suggested retail price of only $9.95, the Lawndog is well-positioned to make a positive impact on the environment.

CONTACT: John Caruso

Caruso Creative, LLC

P.O. Box 221, McLean, VA 22101

PH: (703) 288-3622

CELL: (703) 401-4769

PR1@TheLawndog.com

www.TheLawndog.com

Patented Design. 'Lawndog' and 'Your lawn's new best friend' are trademarks of John Caruso. Licensed with permission. Copyright © 2002-2003 John Caruso. All rights reserved.