Mobile Advertising to Heat Up In India

(PRWEB) July, 2003 -- OneTele has today officially launched Mobile Ad Robot, the Smart Mobile Advertisement Server for wireless network operators and service providers. The product is the first to be publicly released from OneTele's line of robust and scalable back-end software platforms for mobile e-commerce.

Mobile Internet analysts predict the revenues from mobile advertising and marketing to top $1 Billion already next year, due to the fact that there are 350 Million existing "ad-enabled" mobile handset users out there and the number of WAP-devices is increasing rapidly, too. By 2003, mobile advertising will surpass online advertising revenues.

"Mobile Advertising market will grow extremely fast within the next 18 months. It will do to value-added services what the web did to the Internet" comments Dr.Venkatesh, Executive Vice President of OneTele. "We are proud to launch Mobile Ad Robot in the series of out Robot wares at this point of time, when the market has not yet taken off as analysts except. We are ready for the heat when it hits us. We are making pioneering efforts in intelligent and self intuitive wares for business applications and advanced research in artificial intelligence" said Group Chairman Dr P.V.Majeed while dedicating the product.

OneTele's Mobile Ad Robot is a carrier grade solution enabling operators and service providers to send advertisements to mobile handsets in their network. Mobile Ad Robot supports direct advertisements or sponsored content and rich media such as ring tones as the mobile media. The solution incorporates push and pull technology, advanced reporting and campaign management. With Mobile Ad Robot operator or service provider can ensure advertisers to reach their target audience.

OneTele Communications develops and sells mobile commerce and mobile CRM software technology and related value-added services enabling smart mobile advertising and customer communication. The company develops mobile applications for next generation automation technologies for insurance, banking and financial services in workforce automation and customer contact automation. The company founders have professional backgrounds in mobile service development, wireless technology and technology marketing and entertainment. OneTele's strategy is to become market leader and increase our network of partners both in the India, Asia and Europe

OneTeles products are developed in reaserch and development collaboration with Ivy League Varsities Telecom core technology group.OneTele is a next generation technology company incubated in Safe care Technology Business Incubator.The core research groups R&D is being relocated to Technopark,Trivandrum,Kerala at Ivy League Varsities

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Submitted by: Rajan P.T.