Unleashing the Power of Text Analysis for Surveys

Joint Anderson Analytics - SPSS webcast on analysis of verbatim comments and open-ended survey questions, presented by Anderson Analytics' Jesse Chen

Stamford, CT (PRWEB) March 7, 2008 -- Anderson Analytics will join SPSS in a webcast on text analytics. Jesse Chen, Senior Consultant at Anderson Analytics will explain how a sound methodical approach--along with creative tips and tricks--can help you analyze unstructured data with better results. Anderson Analytics has an extensive background in consulting with clients about text analysis. Chen will use real-world case studies of how organizations--much like your own--have saved time, money, and enriched their survey results using these keys to text analysis.

The one-hour webcast will take place at 12pm ET on March 20. The webcast is most relevant for those having an interest in text analytics, particularly managers & analysts who conduct studies that routinely obtain lengthy text data. The presentation highlights the capability of one of SPSS's popular text analytic tools, SPSS Text Analysis for Surveys.

Those interested in participating should register ahead of time at: http://www.andersonanalytics.com/textweb

About Anderson Analytics

More than market research, Anderson Analytics is the first full service marketing consultancy to combine new technologies, such as data and text mining, with traditional market research. Anderson Analytics helps clients gain The Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. For more information, please visit http://www.andersonanalytics.com

About SPSS Inc:

SPSS Inc. is a leading global provider of predictive analytics software and solutions. The company's predictive analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating predictive analytics into their daily operations, organizations become Predictive Enterprises--able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic, and commercial customers rely on SPSS technology to help increase revenue, reduce costs, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.

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