Technology Resource Center Offers New Tools For The Tech Sector

Business development tools offered free to members

EAST HARTFORD, CT (PRWEB) August 9, 2003

The Connecticut Technology Council (CTC) today announced the creation of The Lead Generation Resource Center (LGRC). The center will provide Council membership access to a host of free and low cost tech sector lead generation tools and services. The LGRC was developed by CTC to assist member companies in new business development and will feature a free business development hotline powered by Strategic Sales and Marketing, Inc. (SSM), a member company that specializes in lead generation.

The hotline will provide advice on such topics as lead generation; lead management; sales force management; sales and lead follow up training; and tech sector marketing consulting. SSM will also provide free advice on B2B contact list development. Members can access the business development hotline at 1-800-334-2305.

The CTC membership will also have free access to SSM's extensive DataMine of nationwide B2B sales intelligence. The SSM DataMine helps arm sales forces with accurate, actionable information. The data can be used for B2B prospecting, database development, and sales presentations.

The LGRC will also offer Council members marketing consulting services that will help members improve their new business development, client retention and conduct customer satisfaction surveys.

“The LGRC provides unique benefits that are only available to Council members. Our vision is that the center becomes the hub of new business development activities in the tech sector." The software/IT cluster which we seek to strengthen through innovative initiatives will also accrue multiple benefits from the LGRC.” said Michael Theodore, President of the CTC.    

“New business development activities are the lifeblood of the tech sector,” said Al Davidson, President of SSM. “Our goal is to provide business development tools that are customized to CTC membership.”

Founded in 1994, the Connecticut Technology Council is a partnership of Connecticut providers and users of technology committed to growing and diversifying the state's technology base. The Council provides Connecticut's technology businesses with the advocacy and access needed to succeed and thrive, and by doing so, enhances the business climate for technology-based companies and the companies that support them. A statewide business association, the Council currently represents nearly 400 Connecticut-based companies.

Strategic Sales & Marketing, Inc. (SSM) is a business-to-business lead generation company, specializing in the tech sector, working with companies nationwide. Founded in 1989 and headquartered in

Farmington, SSM provides its clients with B2B lead generation and lead management services, customer satisfaction surveys, market research and consulting services.

For Further Information, Please Contact:

Michael Theodore, President    

Connecticut Technology Council    

111 Founders Plaza, Suite 803        

East Hartford, CT 06108         

860-289-0878                    

Al Davidson, President

Strategic Sales & Marketing, Inc.

790 Farmington Avenue, Suite 3F

Farmington, CT 06032

860-678-4141