Happy About Announces the Release of "Marketing Thought: Tools, Tactics, and Strategies that Drive Results" by Alex LIttlewood

Editor Alex Littlewood helped to capture the thoughts of some of marketing's brightest stars and discovers how they define the next big idea that will change the face of the industry.

Cupertino, CA (PRWEB) March 13, 2008 -- Happy About today announced the release of "Marketing Thought: Tools, Tactics, and Strategies that Drive Results" by Alex LIttlewood. (http://happyabout.info/MarketingThought.php). Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always changed with the times, the socio-political climate, and the prevalent culture.

The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, or a set of challenges, that we face today. It focuses on high-level concepts that can be filtered down to accelerate and enhance the use of tools, tactics, and strategies that drive results.

Included in the book are ideas from some of marketing's brightest stars and how they seek to define the next big idea that will change the face of the industry. Much of the knowledge in this book was captured through SVAMA (Silicon Valley chapter of the American Marketing Association) initiatives, including the Marketing Thought conference conducted in May 2007.

"Brands are critical marketing assets, often as important to your success as your products themselves. Read what marketing leaders have to say about brands and branding, and learn how to develop for yourself the promise of a strong brand." Guy Kawasaki, CEO, Garage Ventures

"Editor Alex Littlewood leveraged some of the great marketing minds of Silicon Valley in developing this book. The coalescence of these ideas is thought-provoking and inspiring." Mitchell Levy, Publisher, Happy About.

The book is available from Amazon (http://amazon.com/Marketing-Thought-Tactics-Strategies-Results/dp/1600050891) and Happy About (http://happyabout.info/MarketingThought.php).

About Happy About®

Happy About® books deliver wisdom. Our books are smaller, compact, high-impact reads that are typically 100-150 pages and are delivered in paperback, eBook, or podbook format. Visit http://happyabout.info/ for more info. For quantity discounts, please contact the publisher, Mitchell Levy at mitchell.levy @ happyabout.info - 408-257-3000.

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