41st International Advertising Association World Congress Announces International Sponsorships

The International Advertising Association (IAA) announces the latest in sponsorship endorsement from global companies such as: CNN International, Dentsu, Dubai Media City, The Economist, EURO RSCG, JCDecaux, Microsoft and many more, for its upcoming 41st IAA World Congress in Washington DC.

New York (PRWEB) March 14, 2008

The International Advertising Association (IAA) announces the latest in sponsorship endorsement from globally renowned companies for its upcoming 41st IAA World Congress, being held in the US for the first time in over 20 years. Sponsors include:

•     Platinum level: CNN International, Dentsu, Dubai Media City, The Economist, EURO RSCG Worldwide, JCDecaux, Microsoft
•     Silver level: Adweek Media, Eurosport, Global Advertising Strategies
•     Bronze level: Hakuhodo, National Geographic, StarHit (Russia)
•     Founder level: Telefonica

The Congress, appropriately titled: What's coming next?SM, will be held in Washington DC, between April 6th and 9th 2008. The Congress' agenda will be focusing on the challenges of today, and the impact of the future, as the issues of: technology, advertising effectiveness, consumer habits, the environment, engagement, and more, turn the industry upside down.

IAA Executive Director, Michael Lee says, "We are delighted to have such a strong level of corporate support for this event. With approximately 700 delegates expected from over 50 countries, the 41st IAA World Congress promises to be the 2008 event in the marketing industry's calendar. The exciting and innovative program will focus on the next rather than the now. It is about insights, and facing tomorrow's challenges--the information our delegates take away will enable them to shape the industry's future. I am confident this will be a key event for the IAA, delegates, speakers and sponsors."

Notes to editors:

International Advertising Association
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visit http://www.iaaglobal.org.

About 41st IAA World Congress
The IAA has a well deserved reputation for creating every two years, at its World Congresses, the biggest gathering of business leaders and communications industry executives. In 2008, and at a time of ongoing upheavals in the communications world, the IAA will focus on the issues and innovations that are on everyone's minds, whether clients, media, agencies, research or PR firms. And that is…What's coming next?SM

The Program is being created around the theme What's coming next?SM It will be innovative and provocative. We will focus on the challenges of today and the impact of the future as the issues of technology; advertising effectiveness and consumer habits and engagement turn the industry upside down.

For more information please visit http://www.whatscomingnext.org.

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