Saugatuck and CFO Research Announce New Study on Pay As You Go" IT Services

Saugatuck Technology and CFO Research Services Launch a New Co-branded Multi-client Study Focused on Buyer Behavior and Expectations Related to Pay As You Go" IT Services.

Westport, CT (PRWEB) September 2, 2003 --- Saugatuck Technology and CFO Research Services today announce the expansion of their Strategic Research Partnership with the launch of a new co-branded, multi-client study entitled Pay As You Go" IT Services: Wheres the Business Value?

It is the second research program co-developed and marketed by the partnership, both of which target boardroom debates surrounding major IT investment decisions and the business value of IT. The partnership combines CFO Research Services unparalleled access to CFOs at Americas top companies with Saugatuck Technologys experienced team of strategy consultants and IT thought leaders.

Significant market confusion exists as to the familiarity, timing and motivating factor for buyers of 'Pay As You Go IT," said Bill McNee, Founder and CEO of Saugatuck. We believe that this study will help uncover the truth concerning buyer preferences, and become the de facto planning tool and investment guide that will help CFOs, CIOs and LOB executives assess the value and potential returns promised by 'Pay As You Go IT. The combined perspectives of CFO Research Services and Saugatuck Technology add up to a powerful analytical engine to address one of the most important issues driving IT deployment in the coming decade."

This definitive study seeks to establish a solid foundation on which senior executives can invest with confidence in Pay As You Go" IT. It will provide a clearer understanding of the value CFOs, CIOs and LOB executives expect from Pay As You Go" IT, their process in deciding whether to engage with a Pay As You Go" IT service provider and the important concerns that must be overcome to ensure their commitment. Among the issues to be addressed:

What value do buyers expect from Pay As You Go" IT, e.g., price, agility, risk reduction?

Which concerns must be overcome, e.g., cost, security, loss of control, reliability?

What factors will senior executives consider in deciding to commit to Pay As You Go" IT?

What portion of the companys IT infrastructure and applications will be outsourced to Pay As You Go" IT service providers? What will remain insourced?

How will organizations manage Pay As You Go" IT relationships?

"With economic rebound in sight, CFOs are preparing to renew capital spending," says Mary Driscoll, President and Editorial Director of CFO Research Services. "But IT spending proposals will remain subject to rigorous assessment -- which of course was the case during the past two years of economic slump. One key thrust of this study is to examine whether the 'Pay As You Go model for IT fits within the CFO's enduring bias toward cost management."

Our preliminary research uncovered many issues that we want to pursue further related to 'Pay As You Go IT", said study leader Mike West, Senior Program Director at Saugatuck Technology. This research program focuses on what will motivate senior executive buyers to purchase IT services in this manner, as well as the key inhibitors to adoption -- and how 'Pay As You Go IT will impact service levels within their own organizations."

More information about the partnerships most recent multi-client study can be found at http://www.saugatech.com/itvalue.htm.

About Saugatuck Technology:

Saugatuck Technology is a strategic advisor to leading information technology vendors and service providers, providing business and market strategy consulting and CXO thought-leadership research programs. Its mission is to accelerate growth through strategic intelligence, filling a gap between traditional strategy consultants and IT market research firms. Focusing on helping clients win, keep and grow customers, Saugatuck specializes in market assessment and development, product and service marketing strategies, partner and channel development programs, and ongoing competitive / market intelligence programs.

Saugatuck's primary research programs include quarterly and annual vendor and user surveys, in-depth CXO interviews, and business and IT executive advisory groups. Formed in 1999, with headquarter offices in Westport, CT, the company is managed by senior executives formerly with Gartner, IBM and KPMG. For more information, please visit www.saugatech.com.

About CFO Research Services Group:

Original research and thoughtful analyses are the cornerstones of CFO Research Services Group, the sponsored research arm of CFO magazine, which is published monthly in the United Stated and eight times annually in Europe and Asia. CFO Research Services team of research professionals dissects emerging trends in business and financial management using mailed surveys and personal, on-the-record interviews with respected financial executives. Its white papers and research reports often provide a backdrop to conferences produced by CFO Executive Programs and illustrate new applications of technology and breakthrough managerial thinking. For more information, visit www.cfo-research.com.

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PR Contacts:

Chris MacGregor

Saugatuck Technology            

1-203-454-3900    x251

chris.macgregor@saugatech.com

Lisa Nelson

CFO Research Services

1-617-345-9700x249    

lisanelson@cfo.com