BET Networks to Maximize its Brand Integration Inventory through NextMedium’s Platform

Use of NextMedium Underscores BET Networks’ Commitment to Meeting the Increasing Needs of its Advertisers

Los Angeles, CA (Vocus) March 18, 2008 -- NextMedium (www.nextmedium.com), Inc., developer of the first technology platform for buying and selling brand integration, and BET Networks jointly announced today that the cable network has selected NextMedium’s solution and will be using its Embed platform to manage and monetize its brand integration inventory.

“We chose NextMedium to maximize the integration opportunities for our clients. The Embed platform gives us complete inventory control and quick access to relevant advertisers,” said Alvin Bowles, Senior Vice President, Integrated Marketing, BET Networks.

For entertainment providers such as BET, NextMedium’s Embed platform serves as an end-to-end management system for brand integration inventory. BET will use NextMedium to index integration opportunities across its productions, sell those opportunities to qualified brands, and work with advertisers through the integration lifecycle. NextMedium’s analytics will also provide BET with better insight into the media value of the network’s brand integration (www.nextmedium.com) opportunities.

“BET is a forward-thinking network that understands the value of brand integration,” said Hamet Watt, NextMedium’s founder. “BET’s viewers are highly responsive to brand messages delivered in content and we look forward to assisting BET and its advertisers get a great return with this advertising medium.”

Advertisers registered in NextMedium’s Embed platform will immediately be able to begin viewing and placing offers on BET’s available integration inventory via the system. Advertisers may register their brands at http://www.nextmedium.com/brandregister or by calling 1-877-551-NEXT.

About NextMedium

NextMedium has created the first marketplace for integrating brands into entertainment content. It maximizes branding opportunities in TV, music and film through the fusion of technical innovation, marketplace insight, and performance analytics. NextMedium’s platform, Embed, enables entertainment companies to increase revenue and decrease transaction costs associated with selling brand integration inventory. Embed also allows marketers to access and secure inventory relevant to their campaign objectives, and provides analytics to assist in the pricing and value received from their integration campaigns. For more information, please visit www.nextmedium.com.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution. For up-to-the-minute and archival press information including releases and photographs, visit BET's press-only Web site at www.bet.com/pr.

Media Contacts:    

John Ellis

NextMedium, Inc.

310.254.9434

john@nextmedium.com

Bernadette Simpao

BET Networks

212.846.6722

bernadette.simpao@bet.net

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