Collegiate Merchandise E-Retailer Celebrates One Year Anniversary

Online collegiate merchandise retailer South of the Red (http://www.southofthered.net) celebrates its one year anniversary by doubling school offerings & products. In addition, they are working on site enhancements to make it easier for fans to find gear for Texas-based colleges.

Allen, Texas (PRWEB) March 20, 2008 -- North Texas-Based SouthoftheRed.net (http://www.southofthered.net) is celebrating its one year anniversary this month. The site, which specializes in collegiate merchandise for Texas-based universities, kicked off its second year by doubling its school offerings and adding a host of additional service and product enhancements.

Steve Smillie, founder of South Of The Red, says of the enhancements, "We see South Of The Red as a convenient one-stop-shop for fans of Texas College Sports to find quality, licensed NCAA gear. These changes put us much closer to that goal." South Of The Red carries a wide variety of products by manufacturers such as Under Armour, Adidas, and Champion.

Initially offering collegiate gear for the University of Texas, Texas A&M and Texas Tech fans, South Of The Red recently added products for the University of North Texas, Southern Methodist University, and Texas Christian University.

By catering to fans of Texas universities, South Of The Red is able to fill a need for an easy-access alternative to the campus bookstore.

In addition to expanding its product offering, South Of The Red has added additional customer service features. This includes website enhancements with easier checkout and the ability to post and read product reviews.

In the past year the E-Retailer made the decision not to carry products from drop shippers in an effort to better control how quickly customers are able to receive their orders. By keeping product in stock, South of the Red is able to process orders the next business day. Many South Of The Red customers receive their order within 2-3 days.

South of the Red is pleased with the success of its website during its first year, and looks forward to continuing grow and expand.

About SouthOfTheRed.net (http://www.southofthered.net)

South of the Red is a North Texas-based online retailer specializing in high-quality, officially licensed collegiate merchandise. We are committed to providing an easy to use platform for finding unique Texas collegiate gear in one location.

PRESS CONTACTS:

South Of The Red

Steve Smillie

steve @ southofthered.net

www.SouthOfTheRed.net

214-495-3974

###