PR Showcase Commences Direct Marketing Campaign

The promotion has started in earnest for Britains biggest PR event, PR Showcase http://www.prshowcase.net, which takes place in Kensington Town Hall, 23-24 September 2003.

11 September 2003, London, UK

PR Showcase Commences Direct Marketing Campaign

PR Showcase Commences Direct Marketing Campaign Integrating Online PR

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The promotion has started in earnest for Britains biggest PR event, PR Showcase http://www.prshowcase.net, which takes place in Kensington Town Hall, 23-24 September 2003.

The event offers a unique mixture of workshops, conferences, exhibitions, displays and an unbeatable networking opportunity. Aimed at all professionals in the PR and marketing disciplines on both agency and client side. The organisers are hoping to attract more than 2,000 high quality visitors over the two days.

The direct marketing campaign which has been designed by the in-house studio at organisers Evensis http://www.evensis.com consists of more than 150,000 pieces are being mailed throughout August and September 2003, using a mixture of inserts and mail.

Richard Weston, Managing Director of Evensis explains, The most effective way of reaching this audience we find is direct mail, using channels of distribution via publications such as PR Week http://www.prweek.co.uk and Marketing http://www.brandrepublic.com, Press Gazette http://www.pressgazette.co.uk and also subscribers to DiaryD http://www.diaryd.com. In addition to this we are placing inserts in resources and publications that the target audience use such as the Hollis titles. We are confident of generating a huge increase in delegate numbers."

Weston adds, We also have integrated a major online PR programme which is a first for Evensis, consisting of forum and newsgroup activity, which will drive people to the website, http://www.prshowcase.net."

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----Notes to editors----

This press release in available in PDF, plain text and Word formats.

The media spokesperson for The PR Showcase is Richard Weston, Managing Director of Evensis.

About PR Showcase:

http://www.prshowcase.net

The fourth PR Showcase http://www.prshowcase.net takes place in London on Tuesday 23 and Wednesday 24 September 2003.

This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry -- agency and in-house.

The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies http://www.lmu.ac.uk/lbs/pr/index.htm and is presented in association with PR Week http://www.prweek.co.uk the Publicity Club of London http://www.publicitycluboflondon.co.uk and the support of its commercial partner web analytics tracking agency WebtraffIQ http://www.webtraffIQ.com.

----Contact----

Evensis:

Contact: Joanna Robinson

Evensis Limited Columbus Quay, Riverside Drive, Liverpool, L3 4DB

Telephone: 0151 726 9002, Fax: 0151 726 8228

Email: mailto:prshowcase@elementalpr.co.uk, Website: http://www.evensis.com

Elemental PR:

Contact: Tim Gibbon, Account Director

Elemental PR, Email: mailto:prshowcase@elementalpr.co.uk

Direct Telephone: +44 [020 8586 5767, Mobile: +44 [07930 375663,

Fax: +44 [0870 1308135, Website: http://www.elementalpr.co.uk

Address: 7 Goodge Place, London, W1T 4SF, UK

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