Pixel Bridge Launches Web Site for Animal MR

Professional Internet Presence Aimed at Educating Community About MRIs for Small Animals

BOSTON: (PRWEB) September 10, 2003 - Animal MR, the leading provider of veterinary magnetic resonance imaging (MRI) services in the greater New York City metropolitan area, recently launched a new web site to help educate the community about this effective new diagnostic service. Animal MR's site presents information such as case studies, research, and relevant online sources for pet owners and veterinarians alike.

"The use of MRIs in veterinary medicine is relatively new, but is gaining momentum as a valuable, even critical, diagnostic technique," cites Dr. Richard Joseph, a founder of Animal MR. In recognition of the newness of the MRI in small animal diagnosis, the company's new web site is geared toward making valuable information readily available to the entire veterinary community.

Dr. Joseph continues, "We receive numerous questions from the community about our service, which is completely understandable. We decided the best way to educate the community was by using Internet." To that end, the Web site has dedicated areas for pet owners and veterinarians, who have vastly different questions about the technique. "As the saying goes, a picture says a thousand words, and we used pictures liberally to illustrate the power of MRIs," notes Dr. Joseph.

Animal MR delivers services using a sophisticated mobile transportation unit that moves among three facilities in Yonkers and Plainview, NY, and Tinton Falls, NJ. While MRIs in human diagnostics are now pervasive, application in the veterinarian world has been limited because of excessive cost, limited availability, and scarce expertise. Animal MR was founded to make MRIs more widely available to the veterinary community. Animal MR's service delivery model allows for affordable services in combination with a dedicated team of experts that focuses exclusively on small animal MRIs.

"Animal MR faced a challenge encountered by many of our small and mid-sized clients: how to get the word out about a revolutionary new service in a cost effective manner," says Tim Bourgeois, CEO of Pixel Bridge Inc. "We worked closely with Animal MR principals to develop an online presence that accurately reflects the organization's mission, celebrates the company brand, and conveys valuable information."

About Animal MR

Animal MR provides mobile, on-site, magnetic resonance imaging (MRI) services for veterinary referral hospitals in New York, New Jersey, and Connecticut. The company's mission is to help ensure the health and happiness of dogs and cats by providing high-quality MRI scans along with exceptional customer service and strong collaboration with referring veterinarians. For more information visit the company's Web site at www.animalmr.com.

About Pixel Bridge Inc.

Pixel Bridge Inc is a specialty provider of web-centric business solutions. Using its Internet Lifecycle Roadmap, the firm web-enables traditional business processes through an appropriate blend of strategic, creative, and technology expertise. Headquartered in Boston, Pixel Bridge provides solutions to small and mid-sized organizations as well as select business units of Fortune 1000 companies, including Comcast (Nasdaq: CMCSA) and ITW (NYSE: ITW). For more information contact Pixel Bridge at (+1) 617-542-5587 or visit www.pixelbridge.com.

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Contacts

Tara Bartley

Pixel Bridge Inc.

Tel:+1 (617) 542-5587

tbartley@pixelbridge.com

Dr. Richard Joseph

Animal MR

Tel:+1 (914) 767-0141

rjoseph@animalmr.com