FlirtingWithDeath? Like it or not, Extreme Sports are taking over!

Extreme sports are blowing up! www.flirtingwithdeathxwear.com is offering an alternative to mainstream clothing.

DALLAS, TX (09/12/03) -- 10 years ago, would you believe that a back flip on a motocross bike was even possible, or that you could make a substantial living doing it?

Today's extreme athletes stretch physics to the limit and thrive on the thrill of risk taking. While some would question their sanity, participating in seemingly dangerous sports is a growing trend. Extreme sports are getting more attention that ever.

The first major televised extreme sports event was in 1995 when ESPN first introduced the "X Games." The televised event is broken into two annual parts: the Winter X Games and the Summer X Games. Some of the events include aggressive in-line skating, freestyle motocross, snowboarding, and of course, skateboarding.

We are living in a day in age where extreme sports are as mainstream as football and basketball. The Sporting News came up with last year's 100 most powerful people in sports ranking. Most notable for this year is that Michael Jordan is absent from the list but a professional skateboarder, Tony Hawk, ranked in at #37.

FlirtingWithDeath extreme wear, an extreme sports clothing company, is supporting this trend by introducing their website www.flirtingwithdeathxwear.com. The FWD clothing line offers extreme athletes an alternative to the corporate logos and advertising that they are bombarded with from the media. The generation of extreme athletes that grew up on skateboarding did not have support of the public, like they do today. Those athletes were often looked down upon as outcasts and nuisances. While they were growing up, the most famous skateboarder was not advertising corn chips on television (there WERE no famous skateboarders). The extreme sports community, in general, was raised on the idea of individuality.

Russell Genders, owner of FlirtingWithDeath extreme wear says, Extreme sports is a lifestyle not a fad. These kids want something that makes them stand out from the Abercrombie crowd. Thats what FlirtingWithDeath extreme wear is all about."

Genders himself is an extreme athlete. He began his passion for the extreme sports on BMX bikes as a kid, and then on dirt bikes and four wheelers in the Arizona desert. As a teenager, he moved on to skateboarding where he was sponsored by Zorlac skateboards and Deadbolt trucks. He now can be found stunt riding sport bikes on the Dallas highways and still skating at the local park.

FlirtingWithDeath extreme wear varies from traditional clothing company because they offer edgy logos and extreme sports specific clothing. They twist highly recognizable pop culture icons, sports and music into their designs. The FWD line appeals to the up and coming skateboarder who is growing up at the local skate park as well as 30 something athlete who came up on 2 wheels.

For more information on FlirtingWithDeath extreme wear visit www.FlirtingWithDeathxwear.com

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