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Group Zodiac announces the name change of its U.S. above ground pool manufacturing subsidiary to Zodiac American Pools, In MIDWAY, GA-September 20, 2003 Group Zodiac announces the name change of its U.S. above ground pool manufacturing subsidiary to Zodiac American Pools, In MIDWAY, GA-September 20, 2003 -- Muskin Leisure Products, Inc. has changed its name to Zodiac American Pools, Inc. effective September 1, 2003. The company operates a 200,000 square foot facility at 265 Industrial Blvd. Midway, Georgia, 31320. Contact: Michael McLaughlin (570) 829-1838
Midway GA (PRWEB)September 20 2003 -- Muskin Leisure Products, Inc. has changed its name to Zodiac American Pools, Inc. effective September 1, 2003. The company operates a 200,000 square foot facility at 265 Industrial Blvd. Midway, Georgia, 31320.
Muskin has been a subsidiary of the world renowned Groupe Zodiac for the past twelve years. The name change is part of a strategic plan to capitalize on the strength of the name Zodiac" and the brand loyalty that has been developed across the globe for over 107 years.
Muskins name change to Zodiac confirms the support and commitment of Group Zodiac to the above ground swimming pool industry to become the most significant player in North America," said Richard Raffaelli, Senior Vice President of Sales & Marketing, Zodiac American Pools, Inc. Zodiac is generally acknowledged as a world leader for quality above ground pools." Zodiac set out to master the elements in 1896, as an aeronautical firm developing airships and airplanes. In the 1930s, Zodiac developed the inflatable boat, whose commercial success after World War II established the Zodiac brand image. Zodiac has grown into a diversified corporation with a worldwide presence and a blue-chip stock.
Today, Zodiac's technological competencies cater to specific markets across five Business Segments: Aero Safety Systems, Aircraft Systems, Airline Equipment, Technology and Marine.
Zodiac American Pools, Inc. comes under the Marine segment of the company. Zodiac is the global leader in each of its marine and nautical-leisure markets. The diversity of the Marine product lineup-from inflatable boats to pools and pool equipment illustrates the segment's ability to implement and capitalize on Zodiacs technological expertise. The company will continue to offer three brands of above ground swimming pools; Ovation®, KD®, and Muskin®.
Ovation® elevates the above ground pool category to the next level, combining elegance in styling and an innovative design with the quality and dependability expected from a Zodiac product. Building on Zodiacs heritage in marine leisure products, Ovation raised pools" reflect the unique combination of timeless design, styling and quality to satisfy todays demanding consumer.
KD® pools boast a user-friendly design made from a superior triple laminated liner fabric similar to the material used in the manufacture of world-renown Zodiac boats. They feature an ingenious quick snap" tee design that allows assembly of the pool in less than one hour.
The Muskin® brand of pools helps families Escape into hydrospace®". Muskin is one of the industries oldest and most recognized brands developed with young families in mind, to provide an attractive, affordable backyard pool for relaxation or entertainment since the early 1960s. All Zodiac American Pools, Inc. pool brands meet or exceed existing industry standards and stringent quality requirements. Each of the three brands product offerings are designed to meet the increasing demands of todays consumer.
Zodiac American Pools, Inc is committed to innovation, style, quality and safety. These goals are pursued through a steady research and development effort, which has produced numerous patents for all three brands. ###
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