PR Seminar Offers Competitive, Year-end Marketing Strategies For Business Owners and Entrepreneurs

Program provides proven techniques and money saving tips for promoting businesses. Interactive networking event brings together company executives and business owners from all industries.

New York (PRWEB) September 22 2003

Contact:

Aldina Tracey /Dawn Peeples

Tracey Picon Communications

718) 740-8572

atracey@traceypicon.com    

dpeeples@traceypicon.com

MEDIA ALERT

WHAT:    

How to Generate Free Publicity to Get Your Business Noticed is a hands-on seminar designed for local entrepreneurs and small business owners. Attendees will learn how the right marketing and public relations mix can boost their profits, build their reputation and attract more customers --- without spending a fortune.

Topics include:

· Creating a publicity plan from scratch

· Building word-of-mouth marketing

· Generating media buzz to attract more customers

· Publicizing products and services to increase profits

· Leveraging business and social opportunities during the holiday season

The conference fee of $55.00 includes registration, participant materials, networking forum and complimentary light refreshments.

WHEN:    

The seminar will be held on two dates and two locations:

Tuesday, September 30, 2003 from 6:00 p.m. -- 8:30 p.m. at the McGraw-Hill Building, 1221 Avenue of the Americas at 49th Street. It is co-sponsored by the Manhattan Chamber of Commerce and Fortune Small Business magazine.

Tuesday, October 7, 2003 from 6:00 p.m. -- 8:30 p.m. at the LaGuardia Community College, 31-10 Thomson Avenue in Long Island City. It is co-sponsored by the LaGuardia Small Business Development Center and Fortune Small Business magazine.

TIME:        

6:00 p.m. -- 8:30 p.m.

Seminar and networking forum

Light refreshments will be served

HOW:        

You can register by:

· Calling 718/740-8572

· Visiting www.traceypicon.com to register for the event

HOST:        

The seminar will be conducted by the principals of Tracey Picon Communications (TPC), a full service public relations firm specializing in publicity, marketing and management consulting. TPC brings more than 20 years of public relations expertise to its clients, from emerging small businesses to leading companies, such as American Express, Avon Products, CBS, Pitney Bowes and America Online.

WHY:     

Running a business today is more difficult than ever. Companies must continue to grow and increase profitability while finding innovative solutions to meet the needs of their customers. In todays competitive environment, it is more critical than ever for businesses to offer a point of difference between themselves and their competitors. Companies must act decisively and quickly to take advantage of opportunities that will solidify their leadership position. Smart marketing and public relations are how they do it.

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