New Mailing Service Helps Businesses Target Consumers on their Birthday

The new Birthday Mailing monthly marketing service from Selectabase has been launched to help businesses promote themselves to local consumers on their birthday, or at key life stages.

Deal, Kent, UK (PRWEB) March 31, 2008 -- A birthday is always a great excuse for people to spend money.

A new marketing service called Birthday Mailings has been launched to help businesses which sell products or services to consumers reach people just before they have a major birthday.

When a business subscribes to Birthday Mailings it receives a monthly list of consumers from their local area who will reach a specific birthday the following month. The list can then be mailed with information, a special offer, or even a birthday card!

The ages that can be targeted are 18, 21, 30, 40, 50, 60 and 65, giving businesses plenty of scope to reach all ages of consumer on their birthday.

One of the largest markets for Birthday Mailings is the leisure and entertainment sector such as bars, restaurants and clubs.

The service has already been trialled with great success by a range of restaurants and bars who have been able to target local consumers just when they are planning to go out and celebrate. Bars and restaurants have mailed out birthday cards to their leads, along with special offers or vouchers to redeem at their establishment.

Other businesses have also been testing the Birthday Mailings service by targeting consumers at specific ages, with lifestyle or age related products or services. This strategy can help many businesses promote age related or lifestyle products.

For example, consumers about to turn 30 could be targeted with lower cost car insurance, whilst consumers reaching retirement age can be sent offers on travel, holidays, or leisure pursuits such as golf.

Data purchased from the service comes with a guarantee of quality and accuracy. Selectabase, the provider of Birthday mailings, is an established direct marketing supplier and a full member of the UK's Direct Marketing Association. All data is fully screened and verified before it sent out to subscribers.

Free quotes for a monthly subscription are available online now from http://www.selectabase.co.uk/birthday, and as a special launch offer, one off batches of data can be also be purchased as a trial. Information is also available by calling 01304 382211.

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