FOOLS DOUBLE DISTRIBUTION TAKE TWO STATE GRAND CHAMPION TITLES IN 2003

Southern California Premium Barbecue Sauce Company Now in 40 Albertsons Stores; Head to Kansas City Championship

Long Beach, Calif. - By summers end, Southern California barbecue sauce creators and champion BBQ cookers the BBQn Fools doubled distribution of their award-winning sauce. The products - four sauce concoctions and two meat rubs - are now in the butcher block departments of 40 Albertsons stores -more than doubling the 15 stores at the start of 2003.

Grant Ford, one of three Founding Fools", said the run-up to nearly 50 stores began with a cooking event at the grand opening of a remodeled Albertsons in Long Beach, on 2nd Street and PCH. Grant brought his 15 cast-iron smoker and made a favorable impression on a visiting district director - who promptly added nine stores to The Fools distribution. One of those stores, in Carson, has become the #1 seller of BBQn Fools products, with a La Habra Albertsons as a very close second.

Grant then called Albertsons District Director Sam White and expanded to the current total of 40 - servicing the stores, trekking his imposing black smoker out to store parking lots for weekend cookouts, and offering demonstrations and product sampling inside the stores.

Albertsons has been great," Grant said. As more stores become partners, more customers become lovers of our products. Californians love good barbecue and BBQn Fools product help to provide that."

The Albertsons relationship has led to other successes. A new Albertsons in Fullerton (at Malvern and Gilbert) has sponsored Ford at three cooking competitions in California in May - donating all the meat. With that stores support, Grant won the California State Grand Champion twice in a row, and 3rd place when two big players came to a state championship competition. Taking 3rd behind those two was an honor, Grant said, and he still took 1st place in chicken - again. Trophies get displayed at the Fullerton store for several weeks after the event.

Following this summers success, Grant Ford will travel to Kansas City, Mo. October 2-4, to battle in the 24th Annual American Royal Barbecue competition (www.americanroyalbbq.com/). He competes in the invitation event first - Grant was invited to compete nationally. The second event is the open. Both are sanctioned and operates under rules of the Kansas City Barbeque Society (www.kcbs.us), the largest international organization of barbecue enthusiasts. On October 25th, Grant will follow that up with the 15th Annual Jack Daniels World Championship Invitational Barbecue - another invitation-only event where just 50 teams are asked to participate - in Lynchburg, Tenn.

BBQn Fools products are in other Southern California locations - Steak-O-Rama in Belmont Shores, Brees Meats in Garden Grove, Papa Dans in Fullerton, and Backwoods BBQ (restaurant and retail) in Corona. Shoppers in Florida, Arkansas and Texas can also find the sauce in their cities.

BBQN Fools was founded January 1, 2001, though the team had competed for two years before that. BBQn Fools is co -owned by partners Tom Brohamer, Kurt Weidmann and Phil Grant" Ford. The signature sauce began as personal and team recipes. Its grown steadily from its backyard BBQ beginnings to its current status as a solid and popular niche item in a large regional grocery chain. The sauce has won more than 60 awards - including the 2003 Fiery Food Challenge, a 1st place Award of Excellence from the National Barbeque Association, 2nd place at the 2002 Scovie awards, and 2001 and 2002 winner at the American Royal Barbecue International Sauce contest. More awards, information, testimonials, and other materials may be found on the company website: www.bbqnfools.com.

- 30 -

Contacts

BBQn Fools    American Royal Barbecue

6285 E. Spring St. #396    1701 American Royal Court

Long Beach, CA 90808-4000    Kansas City, Mo 64102

714 569-1310     816 221 9800

714 991-7553 (fax)    816 221 8189 (fax)    

www.bbqnfools.com    www.americanroyalbbq.com/

Grant@BBQnFools.com    

Awards (partial list)

General

Grand Champion     California Classic State Championship 2003

Grand Champion     Beachfront CA State Championship 2003

3rd Place     Shake, Rattle & Smoke CA State Championship 2002

Team of the Year     SCBBQA 2000

Grand Champion     CA State Championship 2000 (Jun)

Reserve Champion    Smokin Spring Warmup 2000

Reserve Champion     CA State Championship 1999 (Oct)

Chicken

1st Place Chicken     California Classic

1st Place Chicken     Beachfront BBQ Cook-off

3rd Place Chicken     Southern CA State Championship 2002

2nd Place Chicken    Go For The Gold CA State Championship 2002

Chicken of the Year     SCBBQA 2000

1st Place Chicken    Smokin Spring Warmup 2000

1st Place Chicken    CA State Championship Oct 1999

Ribs

4th Place Ribs    California Classic 2003

2nd Place Ribs    Beachfront BBQ 2003

1st Place Ribs    Southern CA State Championship 2002

Team of the Year    CBBQA 2002

4th Place Ribs    Go For The Gold CA State Championship 2002

3rd Place Ribs    Shake, Rattle & Smoke CA State Championship 2002

3rd Place Ribs    Beachfront Cook-off 2001

Team of the Year    SCBBQA 2000

2nd Place Ribs    Police & Fire Games 2000

1st Place Ribs    Smokin Spring Warmup 2000

3rd Place Ribs        CA State Championship 1999 Oct 1999

Testimonials

Heres what others have said about BBQn Fools Signature barbecue products:

·     ... a line of barbecue sauces and spices that are simply incredible." - Barbecue & Beverage Magazine, Sept/Oct 2002 Issue

·    Wow! ... Best BBQ sauce I have ever had! ... I love it ..." - Jerry, Orange, Calif.

·    My compliments to you on an incredible product" - Merle, Madison, Wis.

·    Got your spicy BBQ sauce and used it on grilled chicken last night, DELICIOUS!!!" - John, Columbine, Colo.

·    Served pulled pork with your BBQ rub and sauce, it was the best I ever had ..." - Myrna, Hemet, Calif.

·    Its even better than my Moms sauce, which used to be the best in the world. Its addictive!" - Marina, Anaheim, Calif.