Gain More Lines of Coverage with Zywave’s New Broker Briefcase Personal Lines Communication Tool for Property and Casualty Agencies

In a soft P&C market, the more products and services an agency can offer its clients, the harder it is for those clients to leave. The marketing of personal lines coverage can take a great deal of time and money. Zywave's new web-based library of personal lines templates allows brokers to be proactive in marketing materials easily and efficiently, reducing clients' liabilities and keeping their costs low.

Milwaukee, WI (PRWEB) April 2, 2008 -- Zywave®, a leading technology provider of products and services for insurance brokers, announced today its latest web-based application. Broker Briefcase® Personal Lines (http://www.zywave.com/zywavepublic/home.aspx) houses an expanding library of proactive marketing and educational materials – including postcards, calendars and newsletters – offering risk management and coverage solutions that can reduce clients’ liabilities and curb their insurance costs.

"Broker Briefcase Personal Lines (http://www.zywave.com/zywavepublic/prod_briefcase_pc.aspx?pageId=2) can create tremendous marketing opportunities for agencies that ordinarily rely on their carriers’ personal lines collateral materials," said John Kuehn, Director of P&C Sales for Zywave. "The Personal Lines Briefcase library contains templates that can be customized and branded with their agency logo, so from teen driving safety tips and personal risk assessments to preventing identity theft, this resource tool contains all the relevant information P&C agencies and their clients and prospects need."

Broker Briefcase Personal Lines (http://www.zywave.com/zywavepublic/prod_briefcase_pc.aspx?pageId=2) contains a comprehensive collection of communications and agency marketing resources. Organized by exposure, the content includes information on coverages, loss prevention, safety, planning and personal protection, and prospecting and marketing materials. Broker Briefcase Personal Lines offers:

* Professional coverage brochures for auto, home, life and additional lines topics including ways to save on premiums and deductibles

* Ready-to-mail, agency-branded marketing materials

* Agency tools to support prospecting to renewal activities

"While today’s soft P&C market has posed many challenges for the industry, it’s also a time of great opportunity for agencies that seek alternative means to grow their businesses," says Dave O’Brien, executive vice president of Zywave. “Broker Briefcase Personal Lines allows brokers to prospect, cross-sell to commercial lines customers and increase their client-retention rate. With the Briefcase, agencies can be viewed as more than just sellers of insurance, but as trusted advisors that can help assess personal risk and lower costs."

More information on Personal Lines Broker Briefcase is available at zywave.com (http://www.zywave.com/zywavepublic/home.aspx).

About Zywave

Zywave is the leading provider of a line of Web-based employee benefits and property and casualty communication, administration, and claims data analysis systems, designed to help insurance brokers gain profitable market share. Employed by nearly 1,000 partners and a majority of the Top 100 agencies, Zywave applications help brokers secure and retain business by differentiating them from their competitors, and allowing them to compete on a high-capabilities basis. Additional information is available at www.zywave.com.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company

listed above.

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