Y2G Associates Launches Research Directory For Software Industry Best Practices

Directory Soliciting Additional Content for Software Industry Executives. Y2G Associates, the leading provider of tools, technology and services that improve the performance of software companies worldwide, announces the availability of its new Research Directory for software industry operations best practices. Content is provided by Y2G Associates, service providers addressing software companys operations, and technology providers offering solutions to solve specific industry business issues. The directory includes white papers, case studies, and product documents targeted to improving software company operations.

Directory Soliciting Additional Content for Software Industry Executives

October 3, 2003 -- Atlanta, GA. Y2G Associates, the leading provider of tools, technology and services that improve the performance of software companies worldwide, announces the availability of its new Research Directory for software industry operations best practices. Content is provided by Y2G Associates, service providers addressing software companys operations, and technology providers offering solutions to solve specific industry business issues. The directory includes white papers, case studies, and product documents targeted to improving software company operations.

For many software company executives, obtaining proven business processes and techniques is challenging as they look towards driving new revenue streams and ways to improve cost structures," according to David Cahn, CEO, Y2G Associates, In addition, there is an enormous amount of proven technology offerings that software executives can capitalize on spanning prospecting and sales closure through implementation management. The same is true for the management of intellectual property from product design through the coordinated product release process."

The Research Directory is currently being deployed and is aggressively soliciting content in multiple areas to satisfy the needs of its extensive software executive membership base.

About the Directory

The directory is segmented into business process areas for content submission and retrieval including:

·    Alliance management

·    Analyst Relations both industry and investor

·    Channel Management

·    Marketing Communications

·    Merger and Acquisition strategies

·    Pricing and Licensing

·    Product Management

·    Product Marketing

·    Professional Services Management

·    Research and Development

·    Sales management

·    Venture funding and Capital management

In order to maintain content current, submissions can be for specific intervals of time based on applicability. To submit content to the website, visit www.y2gassociates.com or call (770) 481-7900.

About Y2G Associates

Y2G Associates is the leading provider of tools, technology and services that improve the performance of software companies worldwide. Y2G Associates is the only firm focused solely on increasing competitiveness of software companies by focusing on improving: Capital Optimization, Growth Acceleration and Operational Efficiencies. With headquarters in Atlanta, Georgia, Y2G Associates team is comprised exclusively of technology executives with proven track records and decades of software industry leadership. Y2G Associates has provided solutions for leading software vendors including: BaaN, Catalyst Software, DemandStream, Epicor, Global Factory, High Jump Software, Invistics, Made2Manage, MAPICS, Visiprise, Peridyne, Pilgrim Software, and SoftBrands.

For more information, visit the Y2G Associates website www.Y2GAssociates.com or contact Karen Weidenaar at (770) 437-0361 or kweidenaar@y2gassociates.com.