Junta42's Joe Pulizzi to Speak at min day Digital Media Summit

Content marketing expert Joe Pulizzi from Junta42 will be speaking to publishing and marketing executives on successful business-to-business lead generation strategies.

New York, NY (PRWEB) April 7, 2008 --Today's glut of media choices is making it more and more difficult for businesses to deliver their messages to the right audiences, but knowledge and understanding can make all the difference. As part of Media Industry Newsletter's (min) annual min day Summit, custom content expert and founder of online business bookmarking site Junta42, Joe Pulizzi, will join a panel of media experts for "Taking the Lead: Lead Generation Strategies for B2B Publishers." The session is designed to guide business publishers through the process of generating solid leads for clients across media and formats, including Web, vertical search, print and events.

"As marketers are challenged with delivering high-quality leads, publishers are facing that same challenge for their advertisers," says Joe Pulizzi. "A problem for publishers today is that many marketers are deciding to generate leads with their own content and without any third-party providers. Publishers are now competing with not only other publishers, but their own customers for lead generation business."

Pulizzi will join panel participants Jeff Gisea, President, FierceMarkets; Scott Raynovich, Editorial Director, CMP's Light Reading Communications Group; and Paul Calento, Senior Vice President, Strategic Development, InfoWorld Media Group. The panel will be moderated by min's B2B editor Naomi Reiter.

Min day brings together magazine brand leaders and their online partners to tackle the challenges and seize the opportunities of the Web and emerging technologies. The min day Summit will be held April 15, 2008, at the Grand Hyatt Hotel in New York City. Designed for any consumer or business-to-business media brand looking to effectively leverage its brands among current and future consumers, the Summit features speakers from leading magazine brands, advertisers, and media buyers.

For information on Junta42, visit http://www.junta42.com, and for more information on min day, visit http://www.minonline.com/mds/.

About Junta42

Junta42 (http://www.junta42.com) is the leading media site dedicated to everything content marketing and custom publishing. Presented as a social bookmarking vehicle, the site is dedicated to marketing professionals who want to attract customers through valuable and relevant content creation and distribution. Junta42 Match (http://www.junta42.com/match) is the industry's first online service that matches content marketers with custom publishing providers.

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