Undressing Consumer Apparel Web Sites: What Makes A Good Site

New report scores consumer apparel web sites.

New York, NY (PRWEB) April 9, 2008 -- A new report released today on Kantuit.com looks at what people experience as they shop for clothing online on leading retail sites. Kantuit is an advanced technology that makes it possible to compare web sites from the user's perspective.

To download a complete overview of the report visit: http://www.Kantuit.com/Reports/Apparel-Sites.

Most consumers have bought clothes online. As one of the first e-commerce activities to take hold, online clothing purchases continue to increase each year. Yet, even with this growth, many retailers continue to make basic site design mistakes. The top sites perform well, but the average retail apparel site has significant room to improve.

"Having a great apparel web site is not just about showing the clothes, it is about making the consumer's experience exceptionally easy, informative and persuasive, otherwise they may just drive to the mall," said Steve Ellis, the Kantuit product manager.

The best site is 50% easier to use, more informative and more persuasive than the average site, and 1.8 times better than the poorest performer overall.

The top three sites overall are Old Navy, Gap and Avenue.

Other sites evaluated in the research include Abercrombie & Fitch, American Eagle Outfitters, Mandee, PlanetShoes.com, S&K Menswear, Shop LA Style, Victoria's Secret and Zappos. The report compares high traffic sites with a random set of lower traffic sites to provide a meaningful picture of the competitive landscape.

The full 32 page report compares how people experience shopping for clothes, from first impressions, to product discovery, to final checkout. The report illustrates precisely which aspects of site design perform best, as well as identifies common retail apparel site design mistakes.

For more details on the report visit: http://www.Kantuit.com/Reports/Apparel-Sites.

About Kantuit:

Kantuit is a technology developed by Change Sciences Group, Inc. Kantuit makes it possible to compare how people experience web sites, showing which sites are easier to use, more informative and more persuasive. Kantuit allows site managers to compare their own sites with competitive sites across a comprehensive array of usability, content and marketing metrics. Change Sciences was founded in January 2000 to help companies develop products that make sense to customers, employees, and partners adding business value and building long-term brand value.

Contact:

Rhonda Mills

Change Sciences Group, Inc.

888-662-6066

www.Kantuit.com

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