FUBU THE COLLECTION INKS NEW DEAL FOR EYEWEAR

FUBU The Collection announces deal with New Millennium Eyewear Group as their exclusive US distributor for FUBU Eyewear in conjunction with worldwide licensee Nickname Eyewear. The world-renowned sportswear clothing company, FUBU The Collection inked a licensing deal with Nickname Eyewear to design, manufacture and distribute a comprehensive eyewear collection earlier this year.

New York, NY -- October 09, 2003 -- FUBU The Collection announces deal with New Millennium Eyewear Group as their exclusive US distributor for FUBU Eyewear in conjunction with worldwide licensee Nickname Eyewear. The world-renowned sportswear clothing company, FUBU The Collection inked a licensing deal with Nickname Eyewear to design, manufacture and distribute a comprehensive eyewear collection earlier this year. The FUBU Eyewear collection is currently comprised of sunglass and ophthalmic styles in an array of cutting edge colors and designs. The collection was designed in Italy, with styling constructed in metal, sly, and unique metal/plastic combinations. The sunglass collection uses the highest quality polycarbonate sun lenses giving 100% UV protection. FUBU Eyewear debuted at The International Vision Expo West and will retail for $110.00 to 150.00.

Im very excited about this new category. Just like the gap in mens apparel in 1992, I see the same vacancy in eyewear," says Daymond John-Aurum, CEO of FUBU. Accessories are an important asset to this lifestyle."

Edward Chernoff, President/CEO, New Millennium Eyewear Group states, We are excited to be a part of the introduction of a true powerhouse brand."

Daymond John, J. Alexander Martin, Keith Perrin and Carl Brown launched FUBU in 1992. Since then, FUBU has blossomed into a world-renowned lifestyle brand which to date includes: Platinum FUBU, Mens, Ladies, Footwear, Activewear, Swimwear, Suits, Dress Shirts, Ties, Tuxedos, Fragrance, Handbags, Socks, Girls and Boys Sportswear, Accessories and most recently the Home Collection. The collections are sold in over 5,000 stores throughout the United States and internationally in freestanding FUBU stores in countries throughout the world. The company has expanded into a multi-media conglomerate, which includes FB Entertainment, the umbrella organization for the companys ventures into movies, television, and music.

Launched in 1996, New Millennium Eyewear Group has distribution throughout the US and Canada. Operating under New Millennium Eyewear Group, Inc., Canyon Eyewear and I optics, Inc., their brand portfolio includes London Fog Eyewear, Aspen Eyewear, Vanni Occhiali, iCe Eyewear, and Canyon Eyewear.

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