VisitScotland expands its deal with bigmouthmedia

Search engine marketing (SEM) agency bigmouthmedia has been selected to undertake search engine optimisation and marketing for six VisitScotland activity micro sites.

(PRWEB) October 10 2003--The win follows the overwhelming success of the ongoing campaign for the VisitScotland site which has led to a dramatic increase in site traffic, and search engine dominance for the Tourist Board site.

The micro sites are aimed at specific market sectors, including cyclists, walkers and anglers, as well as those looking for a romantic retreat or adventurous sports activities.

Following the announcement Rebecca Noble, New Media Analyst at VisitScotland said, This is an important avenue for VisitScotland. Scotland has a huge amount to offer these activity holiday market sectors, and the micro sites, with the focussed search engine exposure they will receive through bigmouthmedia's work will push Scotland further forward as a unique and exciting destination."

Lyndsay Menzies, bigmouthmedia's Operations Director, said: "Our relationship with VisitScotland is a very happy and successful one. Over the past two years, we have brought them huge amounts of quality traffic through the most important search engines, including Google, Yahoo! and AOL, making the site very accessible to interested searchers globally. Anyone looking for Scotland is directed straight to the site with the most and best information. The creation of these specific micro sites is a prudent one, taking the niche searchers direct to their area of interest. Were delighted to be involved."

Bigmouthmedia's other major Scottish clients are the Bank of Scotland and Friends of Scotland.

http://www.visitscotland.com

http://www.bigmouthmedia.com

Notes about bigmouthmedia:

Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and was founded by Steve Leach and Heather Luscombe.

The new media company specialises in search engine marketing, online brand protection and traffic analysis -- boasting an impressive list of clients, including Sony PlayStation, Bank of Scotland, MTV and Safeway.

The company saw an 800% increase in profit in the last financial year and attest their success to transparent campaign management, strong client relationships, robust products and realism through the Dot Com boom and doom time.

Bigmouthmedia is listed as the top search engine optimisation company in the world by an independent poll and was the winner of the 2002 Media Company of the Year.

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Further information can be found on bigmouthmedia 's website - www.bigmouthmedia.com

Further information about this press release is available by contacting Heather Luscombe 0845 130 0022 (heather.luscombe@bigmouthmedia.com)