ROCK DA HOUSE" Rock Concert, Fashion Show, Art Installation L.A. Fashion Week/Los Angeles 2003 Benefiting Covenant House California

On Monday October 27th from 8:00pm-1:00am at Quixote studios in Hollywood, KFPR/Chocolate Challah Prods. will launch its first event Rock Da House", a benefit fashion show and rock concert for Covenant House California. The purpose of Rock The House" is to provide an environment where artists mingle, admire, and compliment one anothers work in a private setting with the spirited support of sponsors. "Rock The House" features an all-star jam with celebrities from the world of rock, television, film, and extreme sports. Musicians at the event will perform cover songs from the 70's, 80's, 90's - including rock, rap, and punk. Rock The House will also host a fashion show with designs from the action sports industry and the innovative world of rock n' roll couture.

For immediate release: October 13, 2003

Los Angeles, CA- On Monday October 27th from 8:00pm-1:00am at Quixote studios in Hollywood, KFPR/Chocolate Challah Prods. will launch its first event ROCK DA HOUSE", a benefit fashion show and rock concert for Covenant House California. CHC is a non-profit 501(c) (3), multi-service agency, which is an affiliate of Covenant House, INC, with locations in Los Angeles and Oakland. CHC was formed to provide help to runaways, homeless, and at-risk youth by providing an opportunity to get away from a dangerous life on the streets.

The purpose of ROCK DA HOUSE" is to provide an environment where artists mingle, admire, and compliment one anothers work in a private setting with the spirited support of sponsors. Whether it is actors, athletes, musicians, designers, stylists, dancers, painters, writers, photographers, etc.; many artists are sometimes, one anothers biggest fans. Along with this particular goal, KFPR/Chocolate Challah Prods. main goal is to help promote awareness and provide funds for charities which always benefit from such services. There will be a silent art auction and an online autographed memorabilia auction with all proceeds going to Covenant House California.

ROCK DA HOUSE" features an all-star jam with celebrities from the world of rock, television, film, and extreme sports. Musicians at the event will perform cover songs from the 70's, 80's, 90's - including rock, rap, and punk. ROCK DA HOUSE" will also host a fashion show with designs from the action sports industry and the innovative world of rock n' roll couture. Further highlights of the event will include a mini-skate park, art & tattoo installations, films, arcade games, and choreographed dance routines.

ROCK DA HOUSE" SPONSORS & CONTRIBUTORS:

Alala

Ambiguous Clothing

Artists Untied

Attitude Bands

BC Ethic

Billabong

Blackline

CAT Footwear

Catelle

Chaz Dean Studios

Curtis Stokes Bodyart

Cynthia H. Designs

Delta Music Entertainment

Dickies Girl

Dragonfly Clothing

Ecco Domani

Fatburger

Galpin Ford

Glaceau vitaminwater

Guitar Center Hollywood

Harveys

Initium Eyewear

Isabellas Soul

Jakks TV Games

Kathleen Cadunz jewelry

Kerastase-Paris

Lovesac

Luscious by Rebecca Ford

N. Sixx

Next Model Management

Paul Baldin fine watches

Perfect Day Surf School

Players Extreme Beverages

Prophetik

Pulp Factory

Quixote Studios

Robbie French Desings

Sacred Blue

Seatbelt Bags

Shorties

Split

Swing House Studios

The Crescent Hotel

Tony and Tina Cosmetics

Varla Magazine

Voice Glo

Volcom

Whipped Couture

Willow Vietor

ROCK DA HOUSE" logo has been designed by Alan Aldridge. Logo will be unveiled 10/13/03 when invites go out. Please note, that this is a private guest list event. 500 + guests expected to attend.

Protecting and safeguarding all children of the street with absolute respect and unconditional love" is the mission of Covenant House.

For media requests please submit inquiries to:

KARI FEINSTEIN PUBLIC RELATIONS

Chocolate Challah Prods.

Kari Feinstein

Phone: 323-957-0855

kari@karifeinsteinpr.com