Brinkpoint Consulting Suggests Broader Perspective For Risk Management

Governance Firm Says an Intergrated Approach to Managing Risk is More Effective in the Long Run

Lincoln, Mass. (PRWEB) April 10, 2008 -- BrinkPoint Consulting LLC, providing comprehensive governance consulting services for boards, today announced the publication of a web site commentary on the third of its Top 10 Challenges for Corporate Boards in 2008, Redefining Risk.

Deborah Wallace, principal at BrinkPoint Consulting, explained that a traditional approach to risk, one narrowly defined and managed to minimize quarterly or annual financial loss, is no longer sufficient. Managing risk in today's highly scrutinized environment also requires taking into account a number of variables . These can include political pressure, waning reputation and compromised information security, elements of risk that are not readily apparent, insidious and difficult to correct.

"Businesses that will succeed in today's uncertain and fragile economic environment understand that defining and managing risk goes far beyond a mandate for compliance," said Wallace. "Rather, they have deliberately taken a broader and more integrated approach to managing risk, and have learned how to use that approach to their competitive advantage."

The most recent commentary discusses this new view of risk management and activities at the board level that can advance it. The commentary can be found by clicking here (http://www.brinkpointconsulting.com/article040808.cfm) .

About BrinkPoint

BrinkPoint Consulting provides comprehensive consulting services to corporate and non-profit boards. Services include consulting, seminars, and customized research. For more information visit www.brinkpointcounsulting.com or call 781-259-0550.

Contact:

Barbara Rudolph

Rudolph Communications, LLC

781-229-1811

www.rudolphcommunications.com

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